Pavletić, Lovro (2021) Sportska fotografija na Instagramu - nogomet. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Tema završnoga rada je analiza sportske fotografije na Instagramu s posebnim fokusom na nogomet. Uz povijest i razvoj fotografije, u teorijskom dijelu rada posebno su obrađene fotografske tehnike snimanja sportske fotografije i njezini tipovi te je ukratko predstavljena povijest i razvoj modernog fotoreporterstva, kao i uloga sportske fotografije na društvenim mrežama. U praktičnom dijelu rada, kroz studiju slučaja nogometnog kluba Real Madrid, analizirane su selektirane fotografije objavljene na Instagram profilima posebno odabranih aktera – nogometnog kluba, igrača, sportskog medija, kluba navijača, sportskog novinara te gledatelja. Analiza je obuhvatila natjecanje Liga prvaka u godinama 2016., 2017. i 2018., pri čemu su odabrane fotografije sa šest Instagram profila komparirane u odnosu na vrstu fotografija, tehnike snimanja sportske fotografije, njezine tipove te broj lajkova koje su fotografije postigle među korisnicima društvene mreže Instagram. Analizom je potvrđena postavljena teza prema kojoj nogometni klub, igrač i sportski medij na svojim Instagram profilima objavljuju profesionalne fotografije, dok su na profilima sportskog novinara, navijačkoga kluba te profilima gledatelja najprisutnije amaterske fotografije. Rezultati analize pokazali su i da se na Instagramu najčešće objavljuju fotografije emocija, što ukazuje na postojanje osnovne korelacije između tipologije sportske fotografije i njezine vidljivosti na Instagramu. Izravna povezanost između tehnika snimanja sportske fotografije i vidljivosti na Instagramu nije utvrđena.
| Item Type: | Baccalaureus work - Undergraduate programme |
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| Mentor name: | Mikota, Miroslav |
| Thesis Committee: | Dragčević, Krešimir and Mikota, Miroslav and Jurečić, Denis |
| Defence date: | 17 September 2021 |
| Abstract in english: | The topic of this final paper analyzes sports photography on Instagram with a special focus on football. Besides the history and development of photography, the theoretical part of the paper deals with photography techniques and types of sports photography and briefly presents the history and development of modern photojournalism, as well as the role of sports photography published on social networks. In the practical part of the paper, selected photos posted on Instagram profiles of specially selected actors - football club, player, sports media, fan club, sports journalist and spectators are analyzed through a case study of Real Madrid football club. The analysis included the Champions League competitions in 2016, 2017 and 2018, where selected photos from six Instagram profiles were compared in relation to the photography techniques and type of sports photography, as well as the number of likes that those photos achieved among Instagram users. The analysis confirmed the thesis that football club, player and sports media publish professional photos on their Instagram profiles, while amateur photos are mostly present on the profiles of the sports journalist, the fan club and the spectators’ profiles. The results of the analysis also showed that the photos of emotion are the most often posted photos on Instagram, which indicates the existence of basic correlations between the typology of sports photos and visibility on Instagram. A direct link between the sports photography technique and visibility on Instagram has not been established. |
| Uncontrolled Keywords: | Sportska fotografija, Instagram, Nogomet |
| Keywords in english: | Sports photography, Instagram, Football |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 37 |
| Callnumber: | MIK 2021 PAV |
| Inventory number: | Z1156 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 24 Mar 2023 12:09 |
| Last Modified: | 24 Mar 2023 12:09 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3440 |
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