Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače

Brnadić Zoranić, Lucija (2022) Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Koren Ivančević, Tajana].

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Abstract

U završnom radu ‘Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače’ ustanovit će se definicije digitalnog te tradicionalnog oglašavanja, zatim pojasniti njihove prednosti, odnosno mane jednoga u odnosu na drugi. Osim Uvoda i Zaključka, rad je strukturiran u dva poglavlja, teorijski i praktični dio. U teorijskom dijelu rada definira se pojam digitalnog i tradicionalnog oglašavanja, te se navode specifičnosti istih. U praktičnom dijelu rada provodi se anketa o načinu oglašavanja koje potrošači preferiraju u odnosu na dobne skupine. Očekivani rezultati anketiranja su da se sve više fokusira na digitalni marketing, ali s pretpostavkom da starija demografska skupina i dalje preferira tradicionalne oblike oglašavanja. Posljednji dio rada čini Zaključak u kojem su navedene najvažnije spoznaje do kojih se došlo temeljem provedenog istraživanja.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Koren Ivančević, Tajana
Thesis Committee:	Rudolf, Maja and Koren Ivančević, Tajana and Stanić Loknar, Nikolina
Defence date:	23 September 2022
Abstract in english:	In the final paper 'Difference in the influence of traditional and digital advertising on consumers', the definitions of digital and traditional advertising will be established, then their advantages and disadvantages will be explained. Apart from the Introduction and Conclusion, the work is structured in two chapters, the theoretical and the practical part. In the theoretical part of the work, the concept of digital and traditional advertising is defined, and their specificities are stated. In the practical part of the work, a survey is conducted on the way of advertising that consumers prefer in relation to age groups. The expected results of the survey are that there is an increasing focus on digital marketing, but with the assumption that the older demographic still prefers traditional forms of advertising. The last part of the paper is the Conclusion, in which the most important findings that have been reached based on the conducted research are listed.
Uncontrolled Keywords:	tradicionalno oglašavanje, digitalno oglašavanje, anketa
Keywords in english:	traditional advertising, digital advertising, survey
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	26
Callnumber:	KOR 2022 BRN
Inventory number:	Z1256
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	24 Nov 2023 09:56
Last Modified:	24 Nov 2023 09:57
URI:	http://eprints.grf.unizg.hr/id/eprint/3550

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