Oreč, Dario (2021) Razvoj korporativnog identiteta Međunarodne zračne luke Franjo Tuđman - Zagreb. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mustić, Daria].
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Abstract
Korporativni identitet može se definirati kao način na koji se neka tvrtka ili korporacija predstavlja široj javnosti. Prema tome, možemo reći kako je korporativni identitet lice nekog poduzeća. Ako ga promatramo s vizualne strane, on se najčešće sastoji od logotipa, slika, definirane palete boja, ilustracija, simbola i drugih grafičkih elemenata i na taj način stvara cjelokupan vizualni doživljaj poduzeća. Prvi dio rada uključuje osvrt o načinu na koji funkcionira marketing danas, važnost korporativnog identiteta, kako se on razvija i koje su ključne stvari kod njegova razvoja. U praktičnom dijelu rada provedeno je istraživanje na temelju postojećeg stanja Međunarodne zračne luke Franjo Tuđman u Zagrebu. Kao temelj istraživanja koristi se postojeća knjiga grafičkih standarda. Nakon istraživačkog dijela proveden je anketni upitnik, a ciljana skupina bili su dizajneri. Analizom rezultata dobivenih anketom, priloženi su prijedlozi poboljšanja kod postojećeg stanja.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mustić, Daria |
| Thesis Committee: | Dolić, Jurica and Mustić, Daria and Bota, Josip |
| Defence date: | 15 July 2021 |
| Abstract in english: | Corporate identity can be defined as the way a company or corporation presents itself to the general public. Therefore, we can say that corporate identity is the face of a company. If we look at it from the visual side, it usually consists of logos, images, defined color palettes, illustrations, symbols and other graphic elements and thus creates the overall visual experience of the company. The first part of the paper includes a review of how marketing works today, the importance of corporate identity, how it develops and what are the key things in its development. In the practical part of the paper, a research was conducted based on the current state of the Franjo Tuđman International Airport in Zagreb. The existing book of graphic standards is used as the basis of the research. After the research part, a survey questionnaire was conducted, and the target group was designers. By analyzing the results obtained by the survey, suggestions for improvement in the current situation are attached. |
| Uncontrolled Keywords: | korporativni identitet, vizualni identitet, brand, zračna luka, komunikacija |
| Keywords in english: | corporate identity, visual identity, brand, airport, communication |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 63 |
| Callnumber: | MUS 2021 ORE |
| Inventory number: | DB982 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 04 Dec 2023 10:53 |
| Last Modified: | 04 Dec 2023 10:53 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3570 |
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