Vlašić, Leo (2021) Strateško upravljanje komunikacijom u sportu. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mustić, Daria].
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Abstract
Cilj diplomskog rada je ukazati na mogućnosti koje nudi komunikacija u sportu, te važnost jačanja imidža nogometnog kluba kroz strateško upravljanje komunikacijom u sportu. Odnosi s medijima važna su stavka u poslovanju suvremenog sporta. Istraživanje u radu bit će provedeno na primjeru HŠK Posušje. To je nogometni klub u BiH koji se trenutno natječe u drugom rangu BiH nogometa i to je klub koji se podiže iz „pepela“. Ovaj klub ima dosta prostora za napredovanje u komunikaciji s javnostima, te koristeći medije i ostale moderne oblike komunikacije može stvoriti još jasniju i još ljepšu priču o sebi. Vrlo je važno da se ovaj sportski kolektiv okrene modernom načinu komuniciranja i razvija svoju komunikaciju s medijima, sponzorima i navijačima putem modernih društvenih mreža koristeći web, Facebook, Tweeter, Instagram i u budućnosti svoju aplikaciju za komuniciranje. S razvojem navedenih oblika moderne sportske komunikacije, na sebe bi HŠK Posušje privukao još veću medijsku pažnju, a zanimljive i kvalitetne priče, privlače investitore. U radu će se definirati smjernice za izradu komunikacijskog plana HŠK Posušje.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mustić, Daria |
| Thesis Committee: | Dolić, Jurica and Mustić, Daria and Bota, Josip |
| Defence date: | 15 July 2021 |
| Abstract in english: | The aim of the thesis is to point out the opportunities offered by communication in sports, and the importance of strengthening the image of the football club through strategic management of communication in sports. Media relations are an important item in the business of modern sports. The research in this paper will be conducted on the example of HŠK Posušje. It is a football club in BiH that is currently competing in the second rank of BiH football and it is a club that is rising from the "ashes". This club has a lot of room for improvement in communication with the public, and using the media and other modern forms of communication can create an even clearer and even more beautiful story about itself. It is very important that this sports team turns to a modern way of communicating and develops its communication with the media, sponsors and fans through modern social networks using the web, Facebook, Tweeter, Instagram and in the future its communication application. With the development of these forms of modern sports communication, HŠK Posušje would attract even more media attention, and interesting and quality stories attract investors. The paper will define guidelines for the development of a communication plan for HŠK Posušje. |
| Uncontrolled Keywords: | HŠK Posušje, komunikacija, upravljanje, sport |
| Keywords in english: | HŠK Posušje, communication, management, sport |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 48 |
| Callnumber: | MUS 2021 VLA |
| Inventory number: | DB983 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 04 Dec 2023 10:58 |
| Last Modified: | 04 Dec 2023 10:58 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3571 |
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