Jurleta, Ivan (2021) Važnost fotografije u virtualnom okruženju. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Fotografija ima veliku važnost u privatnom i poslovnom svijetu. Kada je riječ o privatnoj ulozi fotografije, može se reći da se njome bilježe događaji, aktivnosti, važne informacije i dr. te u tom kontekstu fotografija predstavlja uspomenu na nešto. U poslovnom svijetu fotografija ima vrlo široku primjenu. Jedna od primjena fotografije u poslovnom svijetu je korištenje fotografije u oglašavanju. Fotografija je bitan dio oglasa u svim medijima. Tome nisu izuzetak ni virtualni mediji. Stoga su se s rastom masovnog korištenja virtualnih medija povećao i broj oglasa u tim medijima. To je posebno došlo do izražaja tijekom pandemije COVID-19 kada je porastao broj aktivnih korisnika virtualnih medija. Poduzeća su se prilagodila takvim okolnostima te su svoje oglase sve više počela plasirati u virtualne medije. Međutim, u virtualnim medijima postoji razlika u kvaliteti samih oglasa. Ona se ponajviše očituje u fotografiji. Potrošači prepoznaju originalnost fotografija u oglasima te su više spremni reagirati na oglase s originalnim fotografijama, nego na one koji nemaju originalne fotografije.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mikota, Miroslav |
| Thesis Committee: | Dragčević, Krešimir and Mikota, Miroslav and Jurečić, Denis |
| Defence date: | 16 July 2021 |
| Abstract in english: | Photography is of great importance in the private and business world. When it comes to the private role of photography, it can be said that it records events, activities, important information, etc., and in this context, photography is a memory of something. In the business world, photography has a very wide application. One of the applications of photography in the business world is the use of photography in advertising. Photography is an essential part of advertising in all media. Virtual media are no exception. Therefore, with the growth of mass use of virtual media, the number of advertisements in these media also increased. This was particularly pronounced during the COVID-19 pandemic when the number of active virtual media users increased. Businesses have adapted to such circumstances and have increasingly begun to place their ads in virtual media. However, in virtual media, there is a difference in the quality of the ads themselves. It is most evident in photography. Consumers recognize the originality of photos in ads and are more willing to respond to ads with original photos than to those that do not have original photos. |
| Uncontrolled Keywords: | fotografija, mediji, oglašavanje, potrošač, virtualno okruženje |
| Keywords in english: | photography, media, advertising, consumer, virtual environment |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 33 |
| Callnumber: | MIK 2021 JUR |
| Inventory number: | DB985 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 04 Dec 2023 11:05 |
| Last Modified: | 04 Dec 2023 11:05 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3573 |
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