Žitvaj, Sara (2021) Analiza ambalaže za Internet kupovinu. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Bolanča Mirković, Ivana].
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Abstract
Ambalaža je sveprisutna u modernom dobu, ona štiti proizvod od potencijalnih prirodnih i mehaničkih utjecaja tokom rukovanja i transporta proizvoda te ujedno vizualno privlači kupca proizvodu. S obzirom na spomenute funkcije koje ambalažni proizvod mora zadovoljiti, pri osmišljavanju te izradi optimalnog ambalažnog proizvoda ne bi se trebalo pretjerivati sa količinom niti s vrstama upotrjebljenih materijala. Takvim načinom osmišljavanja te izrade ambalažnog proizvoda nastaje proizvod koji uvažava principe održivosti. Obzirom na novonastalu situaciju vezanu uz COVID-19 i promjenu u svakodnevnom životu, dolazi do većeg naglaska na kupovinu u kojoj se ne ostvaruje posredan kontakt što dovodi Internet kupovinu u sve značajniju poziciju. Putem interneta sve se više kupuju namirnice, odjeća, elektronika te razne potrepštine pri čemu do izražaja dolazi pitanje o ekološkoj ispravnosti ambalaže u kojoj se proizvod dostavlja. Kroz istraživanje provedeno u radu, dokazano je da je opći stav ispitanika prema Internet kupovini takav da ju smatraju ekološki nepovoljnijom spram tradicionalne kupovine. Ispitanici su voljni učiniti ustupke u procesu kupovine koji bi proces učinio ekološki prihvatljivijim. Posebno se ističe kao najpopularnija solucija osobni dolazak po narudžbu na za to uređenoj lokaciji.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Bolanča Mirković, Ivana |
| Thesis Committee: | Vukoje, Marina and Bolanča Mirković, Ivana and Kulčar, Rahela |
| Defence date: | 24 September 2021 |
| Abstract in english: | Packaging is present everywhere in the modern age, it protects the product from potential natural and mechanical damage during shipping and handling, as well as serving a marketing role to entice customers into buying. Considering mentioned functions packaging should suffice, during designing and production of optimal packaging, there shouldn't be an overwhelming amount or different kinds of material used. This way of designing and producing packaging ensures a product that goes by principles of sustainability. Considering the current situation with COVID-19 and the changes in our everyday lives, online shopping has come into the spotlight as a way of making purchases without direct contact. Through the internet, the sale of groceries, clothes, electronics, and such has noticeably increased which brings up the question of eco-friendly package delivery. Research has shown that examinees believe Internet shopping to be less ecofriendly than traditional shopping in-store. In addition to that, it was shown that examinees were willing to accept a setback to make Internet shopping more eco-friendly, out of which personal pick-up from a pick-up point was shown to be the most popular option |
| Uncontrolled Keywords: | održivost, ambalaža, Internet kupovina |
| Keywords in english: | sustainabilty, packaging, Internet shopping |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 65 |
| Callnumber: | BOL 2021 ŽIT |
| Inventory number: | DB988 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 05 Dec 2023 11:31 |
| Last Modified: | 05 Dec 2023 11:31 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3576 |
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