Šepat, Fran (2021) Izrada vizualnog identiteta obrta za grafički dizajn i multimediju "Formideja". Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].
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Abstract
Predmet ovog diplomskog rada je izrada vizualnog identiteta za obrt „Formideja“. Radi se o obrtu za grafički dizajn i multimediju čije je sjedište u centru Zagreba. Rad je podijeljen u nekoliko dijelova. U teorijskom dijelu rada opisani su i objašnjeni bitni pojmovi za ovu vrstu rada. To su opisi pojmova brenda i vizualnog identiteta, njihovih elemenata i knjige standarda. Prvo istraživanje vezano je uz analizu konkurentskih poduzeća i njihovih logotipa. Nakon istraživanja i napravljenih prijedloga idejnih rješenja loga na temelju definiranih smjernica (briefa), provedeno je drugo istraživanje. Ono je vezano uz prijedloge idejnih rješenja, a provedeno je putem online ankete. Na temelju rezultata i analize ankete izabran je finalni logotip. Zadnji i glavni dio rada sadrži izrađenu knjigu standarda koja sadrži sve potrebne konstrukcije, minimalnu veličinu loga, dopuštene i zabranjene izvedbe i oblike loga, osnovne i zamjenske boje i tipografije, kao i primjere aplikacije loga na različite podloge, poslovnu dokumentaciju i promotivne materijale.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Brozović, Maja |
| Thesis Committee: | Mustić, Daria and Brozović, Maja and Kovačević, Dorotea |
| Defence date: | 24 September 2021 |
| Abstract in english: | The subject of this diploma thesis is the creation of a visual identity for the craft "Formideja". It is a craft for graphic design and multimedia which is based in the centre of Zagreb. The paper is divided into several parts. The theoretical part describes and explains essential concepts for this type of work. These are descriptions of brand concepts and visual identity, their elements and a brand style guide. The first research is related to the analysis of competing companies and their logos. After the research and proposals for conceptual solutions of the logo based on defined guidelines (briefs), another research was conducted. It is related to the design solutions and was conducted through online surveys. Based on the results and analysis of the survey, the final logotype/sign was chosen. The last and main part of the paper has a brand style guide that contains all necessary constructions, minimum logo size, permitted and prohibited designs and shapes of the logo, basic and alternative colours and typography, as well as examples of logo application on various substrates, business documentation and promotional materials. |
| Uncontrolled Keywords: | grafički dizajn, vizualni identitet, istraživanje, dizajn logotipa, knjiga standarda |
| Keywords in english: | graphic design, visual identity, research, logo design, brand style guide |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 88 |
| Callnumber: | BRO 2021 ŠEP |
| Inventory number: | DB993 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 05 Dec 2023 11:52 |
| Last Modified: | 05 Dec 2023 11:52 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3581 |
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