Petric, Karla (2021) Brendiranje i oblikovanje vizualnog identiteta za arhitektonsku djelatnost. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Kovačević, Dorotea].
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Abstract
U ovom diplomskom radu tema je predstavljanje, brendiranje i vizualni identitet mladog arhitekta koji ovim korakom ţeli uspostaviti dobru komunikaciju s klijentima, odati dojam profesionalnosti, te povjeriti isto dizajneru grafičkih proizvoda. Njegova novootvorena tvrtka ima izazov prezentirati se i istaknuti na trţištu. Metodologija korištena u ovom diplomskom radu, kao i procesi grafičkog dizajna koji su obuhvaćeni ovim radom, sluţe u svrhu suočavanja sa spomenutim izazovima. Točnije, ispituje se učinkovitost komunikacije i mogućnost prijenosa poruke preko vizualnog identiteta. Na temelju znanstvene literature i anketnog upitnika dobiveni su korisni podaci koji su sluţili kao smjernice za izradu knjige grafičkih standarda. Rezultati istraţivanja u okviru samog rada utvrdili su da se kreiranjem odgovarajućeg loga moţe prenijeti poruka o kvaliteti rada arhitekta i pozitivno utjecati na percepciju potencijalnih korisnika njegovih usluga. Cijeli rad obuhvaća niz koraka u svrhu zadovoljstva cijelog odnosa kruţnog procesa: arhitekt u ulozi klijenta grafičkog dizajnera, te arhitekt i njegov klijent.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Kovačević, Dorotea |
| Thesis Committee: | Brozović, Maja and Kovačević, Dorotea and Mustić, Daria |
| Defence date: | 27 September 2021 |
| Abstract in english: | The topic of this thesis is the presentation, branding and visual identity of a young architect who wants to establish good communication with clients, give the impression of professionalism, and entrust the same to the designer of graphic products. His newly opened company has a challenge of presenting itself and standing out in the market. The methodology used in this thesis, as well as the graphic design processes covered by this paper, serve the purpose of facing the mentioned challenges. Specifically, the effectiveness of communication and the ability to convey a message through a visual identity are examined. Based on the scientific literature and the questionnaire, useful data were obtained that served as guidelines for the development of a book of graphic standards. The results of the research within the paper determined that the creation of an appropriate logo can convey the message about the quality of the architect's work and positively affect the perception of potential users of his services. The entire thesis includes a series of steps to satisfy the whole relationship of the circular process: the architect in the role of the client of the graphic designer, and the architect and his client. |
| Uncontrolled Keywords: | vizualni identitet, logo, arhitektura, grafički dizajn |
| Keywords in english: | visual identity, logo, architecture, graphic design |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 59 |
| Callnumber: | KOV 2021 PET |
| Inventory number: | DB1017 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 12 Dec 2023 11:00 |
| Last Modified: | 12 Dec 2023 11:00 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3604 |
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