Koturić, Rozalia (2021) Primjena geštalt psihologije u dizajnu korisničkog sučelja. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].
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Abstract
Ovaj diplomski rad se bavi proučavanjem geštalt psihologije u dizajnu aplikacija. Bit će riječ o povijest geštalt psihologije, te o principima koji se najčešće primjenjuju u dizajnu weba i aplikacija. To su najčešće principi percepcije. Principi o kojim je riječ u radu su princip blizine, princip zatvorenosti, princip figura-tlo, princip simetrije i princip kontinuiteta. Praktični dio rada se bavi analizom aplikacije u kojoj su elementi posloženi po geštalt principima. Ispitivanje se provodi pomoću A/B testiranja. Cilj je dokazati koji su principi dominantniji od drugih. Korisničko iskustvo aplikacije obuhvaća ljudske osjećaje, percepciju, emocije i sklonosti tijekom i nakon korištenja aplikacije. Pristupačnost, jednostavnost i upotrebljivost aplikacije poboljšavaju korisničko iskustvo. Zato je potrebno uraditi temeljito istraživanje o percepciji ciljane publike.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Pibernik, Jesenka |
| Thesis Committee: | Mandić, Lidija and Pibernik, Jesenka and Brozović, Maja |
| Defence date: | 27 September 2021 |
| Abstract in english: | This thesis deals with the study of gestalt psychology in design applications. It will be about the history of gestalt psychology and about the principles that are most often applied in web and application design. These are most often the principles of perception. The principles discussed in the paper are the principle of proximity, the principle of closedness, the principle of figure-ground, the principle of symmetry and the principle of continuity. The practical part of the paper deals with the analysis of applications in which the elements are arranged according to gestalt principles. The test is performed using A / B testing. The goal is to prove which principles are dominant from others. The user experience of the application includes human feelings, perception, emotions and preferences during and after the use of the application. Accessibility, simplicity and usability of applications improve the user experience. Therefore, it is necessary to do a thorough research on the needs of the target audience. |
| Uncontrolled Keywords: | geštalt psihologija, aplikacija, korisničko iskustvo, korisnik |
| Keywords in english: | gestalt psychology, application, user experience, user |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 50 |
| Callnumber: | PIB 2021 KOT |
| Inventory number: | DB1020 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 12 Dec 2023 11:14 |
| Last Modified: | 12 Dec 2023 11:14 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3607 |
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