Dimić, Tonči (2021) Kultura otkazivanja u medijskom prostoru. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mustić, Daria].
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Abstract
Cilj rada je da se ustanovi koliko je učinkovita kultura otkazivanja, odnosno da se uspostavi količinu „štete‟ nanesenu cancel-anim pojedincima. TakoĎer se želi uspostaviti namijenjena kazna ili odmazda cancel-anja te koliko su takve mjere sukladna kazna percipirane pogreške. Dodatno, istražit će se postoji li za cancel-ane pojedince mogućnost njihovog iskupljenja, te ako postoji, na koji način se postiže. Usporedbom će se pokazati razlika kod primjene cancel-anja izmeĎu različitih pojedinaca. Metodologija i plan istraživanja provodi se prikupljanjem podataka koji su javno dostupni da se usporedi koliki dugotrajni negativni učinak kultura otkazivanja ima, ako ga uopće ima. Primarno se misli na ekonomski negativni učinak, kao što su manjak poslovnih prilika, manjak prodanih radova ili smanjen broj gledatelja i slično. Nadalje, provesti će se anketa usmjerena na ciljanu skupinu, što su mladi ljudi, da se ustanove njihova mišljenja vezana za temu. Zbog nekih već provedenih anketa i istraživanja, pretpostavlja se da su mladi ljudi glavni korisnici kulture otkazivanja, ali nije poznato u kojem broju podržavaju njenu uporabu, te s kojom svrhom je koriste.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mustić, Daria |
| Thesis Committee: | Dragčević, Krešimir and Mustić, Daria and Kovačević, Dorotea |
| Defence date: | 28 September 2021 |
| Abstract in english: | The aim of this paper is to show how effective cancel culture is, that is to say, to establish the amount of harm a single individual receives from being canceled. As well as establishing the intended harm of the process versus a more reasonable or more appropriate punishment for the perceived offense or mistake. Also, it will be investigated, whether there is a possibility to “rehabilitate” canceled individuals, and allow them to redeem themselves, and if so, how can this be achieved. A side by side comparison will demonstrate the differences between the application of cancel culture on varying people. Research will be done by collecting publicly available data to compare whether cancel culture has any negative long-lasting effects on an individual. This will primarily focus on the negative economic effect, such as lost or lack of business opportunities, reduced number of sold works, reduced number of viewers and fans. Furthermore, a survey will be conducted aimed at the target audience, which is young people, to establish their opinions regarding the topic. Due to a number of previously conducted research and surveys, it is expected that young people are the ones spearheading cancel culture in their usage, but it is not known in what numbers they support its usage in principle, and for what purpose do they think they are using it. |
| Uncontrolled Keywords: | kultura otkazivanja, društvene mreže, izopćenje, psihologija mase, internet kultura |
| Keywords in english: | Cancel culture, social networking sites, excommunication, crowd psychology, internet culture |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 56 |
| Callnumber: | MUS 2021 DIM |
| Inventory number: | DB1026 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 14 Dec 2023 11:46 |
| Last Modified: | 14 Dec 2023 11:46 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3613 |
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