Proces kreativnog oglašavanja

Bosnar, Darko (2007) Proces kreativnog oglašavanja. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Ovim diplomskim radom prikazan je cijelokupni proces kreativnog oglašavanja. Rad opisuje što sve zapravo podrazumijeva proces oglašavanja, te na profesionalan i ozbiljan način prikazuje mogućnost kreiranja i odašiljanja vizualne poruke prema nekoj ciljanoj skupini. Počevši od klijentovog zadavanja brief-a, preko istraživanja tržišta , načina provođenja brainstorming-a, mogućnosti vizualizacije, pa sve do samog procesa realizacije. Rad također prikazuje i objašnjava kanale kojima je moguće odaslati neku vizualnu ili zvučnu poruku.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Pibernik, Jesenka
Defence date:	July 2007
Abstract in english:	This thesis presents the whole process of creative advertising. It explains the meaning of advertising process and elaborates the possibilities of creation and broadcasting of visual message to the targeted audience. Beginning with the client’s brief, through the market research, methods of brainstorming and the process of visualization, this process finishes with the realization of the printed add. The theses discuses the channels through which the visual and auditive message can be sent.
Uncontrolled Keywords:	Proces kreativnog oglašavanja, vizualna poruka, ciljana skupina, brief, istraživanje tržišta, brainstroming, mogućnost vizualizacije, realizacija
Keywords in english:	creative advertising, visual message, target audience, briefs, market research, brainstorming, possibilities of visualization, realization
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	47
Callnumber:	pib 2007 bos
Inventory number:	D549
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:32
Last Modified:	26 May 2014 08:24
URI:	http://eprints.grf.unizg.hr/id/eprint/510

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