Pojava i značenje logotipa u neverbalnoj komunikaciji

Zorić, Filip (2008) Pojava i značenje logotipa u neverbalnoj komunikaciji. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Diplomski rad obrađuje temu pojave i značenja logotipa u neverbalnoj komunikaciji. Riječ je o počecima oblikovanja vizualnih komunikacija koji su svoj vrhunac postigli u današnje doba. Naglasak je stavljen na vizualnu prezentaciju identiteta kroz logotip. Dat je svojevrsni pregled preteče suvremenog logotipa kroz povijest, te evolucije najzanimljivijih logotipa najvećih kompanija. Prikazani su mnogi primjeri svjetski prepoznatih logotipa kao i najpoznatijih hrvatskih, te primjeri oblikovanja i dizajna dobrog i lošeg logotipa.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Pibernik, Jesenka
Defence date:	July 2008
Abstract in english:	This thesis explores the appearance and the meaning of logo's in non-verbal communication. It is about the forming of visual communication that has reached its peak at present time. The emphasis is on visual presentation of identity through logotype. This thesis provides information on the predecessors of the modern logotype throughout the history and also the evolution of the biggest companies most interesting logotypes. The thesis shows many examples of world famous logotypes as well as famous croatian logotypes and also examples of design and development of a good and bad logotype.
Uncontrolled Keywords:	logotip, logo, simbol, znak, brand, dizajn, neverbalna komunikacija, vizualni identitet
Keywords in english:	logotype, logo, symbol, mark, brand, design, non-verbal communication, visual identity
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	58
Callnumber:	pib 2008 zor
Inventory number:	D593
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:32
Last Modified:	22 May 2014 08:07
URI:	http://eprints.grf.unizg.hr/id/eprint/560

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