Vizualni identitet grada

Buršić, Ana (2009) Vizualni identitet grada. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

PDF D679_Buršić_Ana.pdf Restricted to Registered users only Download (5MB)

Abstract

Gradovi diljem Europe se sve više bave istraživanjem ideja i tehnika brandiranja proizvoda kako bi ih iskoristili u stvaranju vlastitog vizualnog identiteta. Ovaj diplomski rad bavi se načinima na koje je moguće brandirati grad, definira što je vizualni identitet grada i prepoznaje atribute koji vizualni identiteti daju gradu. Dobri brandovi mogu učinit grad poželjnim, jednako kao što loši brandovi mogu stvoriti lošu sliku nekog grada. Dok su neki gradovi bujali tokom godina, drugi su propadali. Koja je korelacija između vizualnog identiteta i uspiješnosti grada? Grad mora sadržavati kvalitetne atribute kako bi bio uspješan, ali broj faktora koji utječu na njegovu uspiješnost je velik. Suradnja između gradskih vlasti i njegovih građana jedan je od tih faktora. Slabije i jače strane gradova također su istražene u ovom diplomskom radu, koji je temeljen na istraživanju povjesti gradova, demografiji grada, kulturnim trendovima, žiteljima i posjetiteljima gradova. U radu su prikazane studije gradova i njihovih vizualnih identiteta. Kreativna klasa također je spomenuta kao bitna stavka u stvaranju vizualnog identiteta grada.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Pibernik, Jesenka
Defence date:	March 2009
Abstract in english:	Cities throughout Europe are increasingly importing the ideas and techniques of product branding for use in creating a visual identity of a city. This thesis paper is exploring ways in which it is possible to brand a city, it defines what visual identity of a city really is and recognizes the attributes of a city with a visual identity. A good visual identity of a city can assist in making cities desirable, just as bad city’s visual identity can help in making cities undesirable. While some cities have prospered over the years, others have suffered. What is the correlation between a visual identity of a city and its success? A city must have good qualities in order to brand itself successfully,however the factors involved in its success are numerous. Cooperation between the city’s municipal government and its residents is one of those factors. Weaknesses as well as strengths of a city are explored in this thesis, that is based on exploring the city’s history, demographics, cultural trends its residents and visitors. In the thesis there are several case studies of cities and their visual identities. The creative class is also mentioned as a key factor in creating a visual identity of a city.
Uncontrolled Keywords:	vizualni identitet grada, brand grada
Keywords in english:	visual identity of a city, city branding
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	41
Callnumber:	pib 2009 bur
Inventory number:	D679
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:34
Last Modified:	20 May 2014 08:22
URI:	http://eprints.grf.unizg.hr/id/eprint/648

Actions (login required)

View Item