Subliminalno oglašavanje

Badurina Šuran, Dora (2009) Subliminalno oglašavanje. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Što je to oglašavanje i kako se razvijalo do danas? Što su subliminalne poruke i umeci? Kako djeluju? U kojim medijima i tko ih sve koristi? Što se događa prilikom susreta sa nekom vrstom subliminala? Na koji način naš mozak percipira subliminalne umetke i kako se od njih brani? Na koje načine se dolazi do potrošačeve pažnje i kako povećati profit? To su neka od pitanja na koja sam nastojala odgovoriti u ovom diplomskom radu. Ugodno čitanje i proučavanje slika!

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Brozović, Maja
Defence date:	June 2009
Abstract in english:	What is advertising and how did it evolves until today? What are subliminal messages and embeds? How do they work? In which medias and who uses them? What happens during encounter with some kind of subliminal? How does our brain perceive subliminal embeds and how does it defends? In which ways do advertisers preocupate consumers attention and how to encrease your profit? These are some of the questions on which I tried to answer in my thesis. Have a pleasant reading and studying of pictures!
Uncontrolled Keywords:	oglašavanje, subliminal, podsvijest, svijest, podražaj
Keywords in english:	advertising, subliminal, unconsciousness, consciousness, stimulus
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	42
Callnumber:	bro 2009 bad
Inventory number:	D705
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:34
Last Modified:	19 May 2014 10:23
URI:	http://eprints.grf.unizg.hr/id/eprint/681

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