Reklamna fotografija

Petrović, Maja (2011) Reklamna fotografija. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

U ovom radu govori se o reklamnoj fotografiji kao najučestalijem elementu oglašavanja. Kroz povijest pa sve do danas, reklamna fotografija je postala djelom gotovo svakog reklamnog proizvoda, bilo da se radi o modi, hrani, pejzažu itd. Osim na sam izgled reklamne fotografije, sve više se pozornosti pridaje i analizi tržišta, određivanju ciljanih skupina, te osmišljavanju svih djelova reklamne kampanje. Osnovni cilj reklamne fotografije je privući pažnju promatrača, te ga svojom porukom „nagovoriti” da kupi proizvod ili uslugu.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Mikota, Miroslav
Defence date:	24 January 2011
Abstract in english:	This paper will talk about advertising photography as the most common element in advertising. Throughout history, till today, advertising photography has become part of almost any advertising product, whether it be about fashion, food, landscapes, etc. Apart from the look of advertising photography, more and more attention is given to market analysis, determining the target groups and devising all parts of advertising campaigns. The main goal of advertising photography is to attract the attention of observers, and by message “persuaded” him to buy the product or service.
Uncontrolled Keywords:	reklamna fotografija, reklama, motiv, cilj, uvjeravanje
Keywords in english:	advertising photography, advertising, motive, goal, persuasion
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	38
Callnumber:	mik 2011 pet
Inventory number:	D880
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:38
Last Modified:	02 May 2014 09:13
URI:	http://eprints.grf.unizg.hr/id/eprint/852

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