Fotografija hrane

Popović, Lea (2012) Fotografija hrane. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Fotografija hrane oblik je mrtve prirode specijaliziran za reklamne svrhe, a cilj je proizvesti atraktivnu i oku ugodnu fotografiju koja će se kasnije koristiti u reklamama, na raznim ambalažama, jelovnicima i kuharicama. Dugo vremena fotografi su snimali hranu onako kako su je ljudi navikli vidjeti , uglavnom na stolu ispred njih. U skladu s time, stilisti za fotografiju hrane nastojali su da hrana čim bolje izgleda iz takve perspektive. Odmicanjem vremena i fotografija hrane dobiva sasvim drugačiji izgled. Nedavno je počeo prevladavati trend predstavljanja hrane sa čim manje elemenata, potpuno čiste i jednostavne, s upotrebom manje rekvizita, korištenje velike dubinske oštrine, iskošenih snimaka i ekstremno krupnih planova. Proces fotografiranja hrane započinje nabavkom hrane i svih potrebnih, pomno odabranih sastojaka. Odabiru se vizualno najbolje namirnice kako bi fotografija bila što privlačnija. Nakon odabira namirnica odabire se rasvjeta i pozadina tako da predstavljana hrana ne bi pala u drugi plan. Boja, tekstura, izgled pozadine i rekvizita trebao bi se uklapati sa hranom na fotografiji. U diplomskom radu analiziraju se navedene teoretne postavke. Temeljem teoretnih razmatranja realiziraju se autorske fotografije hrane koje se analiziraju s tehinčkog i kreativnog stanovišta, a potom koriste u istraživačkom dijelu diplomskog rada za istraživanje na web stranici.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Defence date:	14 September 2012
Abstract in english:	Food photography is a form of still life photography specialized for advertising purposes, focusing mainly on producing attractive photography pleasing to the eye which will later be used in commercials, for packaging, menus and cookbooks. For a long time photographers were photographing food how people were used to see it, mostly on the table in front of them. According to that, food stylists were trying to make the food look better from that perspective. As time went by, food photography changed its appearance. Recently it became popular to show food with only few elements, completely clearly and simple, with as few props as possible, using great deep sharpness, skewed shots and extreme closeups. Process of food photographing starts with supplying food and all required, carefully picked ingredients. The best looking ingredients are picked for a shot to make it even more attractive. After choosing the ingredients, it is important to choose the lightning and background to make sure that presented food would not fall in the background. Colour, texture, background and props appearance should match the food in the photograph. This thesis analyzes the theoretical postulates mentioned above. Based on theoretical analysis, author photos of food were taken and analyzed from technical and creative point of view. Same photos were used in a research at a web site for purposes of this graduation thesis.
Uncontrolled Keywords:	fotografija, hrana, namirnice, rekviziti
Keywords in english:	photography, food, ingredients, props
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	70
Callnumber:	mik 2012 pop
Inventory number:	DB140
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:40
Last Modified:	24 Apr 2014 13:42
URI:	http://eprints.grf.unizg.hr/id/eprint/949

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