Posebne fotografske tehnike u reklamnoj fotografiji

Janko, Kristina (2012) Posebne fotografske tehnike u reklamnoj fotografiji. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

U teoretskom se djelu ovog rada obrañuje pojam reklamne fotografije, kao jedan od najučestalijih elemenata oglašavanja. Takoñer se obrañuje pojam posebnih fotografskih tehnika te podjele tih tehnika. Analizira se mogućnost primjene pojedinih posebnih fotografskih tehnika u području reklamne fotografije. U praktičnom se dijelu realiziraju autorske reklamne fotografije korištenjem posebnih fotografskih tehnika. Reklamna se fotografija razrañuje kao grana fotografije kojoj je cilj promoviranje ili prodaja odreñenog proizvoda ili usluge. Ona je moćno sredstvo propagande i manipulacije, a realizira se kroz novine, časopise, kataloge, plakate, internet i drugdje. Specifičan je i najčešće dominantan dio gotovo svakog reklamnog proizvoda, bez obzira o kojem se proizvodu ili usluzi radi. Meñu posebnim fotografskim tehnikama razrañuju se tehnike specifičnog korištenja tonova - high key i low key, tehnika krupnog plana i makro fotografije te paniranja kao tehnika povećavanja dinamičnosti fotografije i prikaza pokreta.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Defence date:	14 September 2012
Abstract in english:	The theoretical part of this thesis deals with the concept of advertising photography, as one of the most common elements of advertising. It also discusses the concept of special photographic techniques and the possibility of applying them in the field of advertising photography. The practical part of this thesis contains advertising photography using special photographic techniques. Advertising photography is elaborated as a branch of photography which aim to promote or sell a particular product or service. It is a powerful instrument of propaganda and manipulation, and is realized through newspapers, magazines, catalogs, posters, the Internet and elsewhere. It is specific and most dominant part of almost every advertising product, regardless of which product or service advertised. Among the special photographic techniques there are techniques using specific tones - high key and low key, close-up, macro photography, and panning as a technique that increase the dynamic of photos and shows the movement of the objects.
Uncontrolled Keywords:	reklama, reklamna fotografija, posebne fotografske tehnike
Keywords in english:	Advertising, Advertising photography, Special photographic techniques
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	49
Callnumber:	mik 2012 jan
Inventory number:	DB141
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:40
Last Modified:	24 Apr 2014 12:50
URI:	http://eprints.grf.unizg.hr/id/eprint/950

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