Nastanak i razvoj modne fotografije

Vlatković, Zorica (2012) Nastanak i razvoj modne fotografije. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

U diplomskom radu proučava se moda kao nov i prolazno prihvaćen oblik života, te modna fotografija kao vrsta fotografije koja je posvećena modi, ne samo odjeći nego i svim modnim dodacima, modnim markama, dizajnerima, itd. Modna fotografija kao takva obično se koristi u reklamne svrhe, kako bi prodala sam proizvod. U radu se analizira utjecaj modne fotografije pojedinih razdoblja, kao i fotografa, na današnju modnu fotografiju ali i primijenjenu umjetničku fotografiju općenito. Od svojih početaka do danas, modna fotografija je razvila svoju vlastitu estetiku, gdje je od prvih „jednoličnih“ fotografija modela u kadru, pomaknuta u razne egzotične lokacije sa pregršt rekvizita koji je čine prvenstveno zanimljivom. U diplomskom radu je opisan nastanak modne fotografije, te njen razvoj sve do danas. Prati se razvoj ove vrste fotografije kroz razvoj fotografskih tehnika. Kako su se kroz povijest razvijale fotografske tehnike, tako se paralelno razvijala modna fotografija, kao i fotografija općenito. Osim fotografskih tehnika izumljeni su i novi načini tiska, novi načini reklamiranja, što je imalo značajan utjecaj na razvoj i modne fotografije. Kroz desetljeća mijenjali su se ideali ljepote i tijela, u korak s time su različite društvene promjene i umjetnički stilovi utjecali i na modnu fotografiju, stoga se spominju najznačajniji fotografi modne fotografije prošlosti i današnjice, te se kroz njihova djela prati utjecaj jednih na druge.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Defence date:	21 September 2012
Abstract in english:	In diploma work fashion is studied as a new and transient accepted form of life, and fashion photography as a type of photography that is dedicated to fashion, not only clothes but all fashion accessories, fashion brands, designers, etc. Fashion photography is commonly used in advertising purposes, in order to sell the product. In this work is analyzed the effect of different periods of fashion photography, and photographers, today's fashion photography and applied art photography in general. From its beginnings to today, fashion photography has developed its own aesthetic, where was at first the "uniform" photos of models in the frame, and moved in a variety of exotic locations with a handful of props that make it especially interesting. In diploma work is described the origin of fashion photography and its development ever since. It is tracking the development of this type of photography through the development of photographic techniques. As they evolved through history photographic techniques so developed in parallel fashion photography, and photography in general. In addition to photographic techniques were invented and new ways of printing, new ways of advertising, which has had a significant impact on the development and fashion photography. Through decades of change the ideals of beauty and body, keeping up with that change in the various social and artistic styles influenced the fashion photography, so mention the most important photographers of fashion photography past and the present, and through their work traces the influence on each other.
Uncontrolled Keywords:	modna fotografija, fotografi, modeli, povijest modne fotografije, časopis
Keywords in english:	fashion photography, photographers, models, history of photography, magazine
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	56
Callnumber:	mik 2012 vla
Inventory number:	DB168
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:41
Last Modified:	25 Apr 2014 07:15
URI:	http://eprints.grf.unizg.hr/id/eprint/977

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