Usporedba redizajna ambalaže čokoladnih proizvoda

Petravić, Karolina (2009) Usporedba redizajna ambalaže čokoladnih proizvoda. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

U radu je analizirana ambalaža kao specifičan grafički proizvod kroz redizajn dviju tvrtki Nestle i Kraš koje se bave proizvodnjom čokoladnih proizvoda. Težište je stavljeno na boju kao dominantan grafički element kod dizajna ambalaže. Pojam boje je prikazan kroz simbolizam i kulturno značenje. U praktičnom dijelu rada prikazani su i analizirani primjeri redizajna tvrtki kroz određeni vremenski period. Usporedba je osim poboljšanja formalnih i funkcionalnih kvaliteta proizvoda obuhvatila i parametre prodaje tj. koliko je sam redizajn utjecao na povećanje prodaje proizvoda.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Brozović, Maja
Defence date:	2009
Abstract in english:	In this work the packaging is analyzed as the specific graphic product through the redesign of two companies Nestle and Kraš who are dealing with the production of chocolate products. Emphasis is placed on color as a dominant graphic element in packaging design. The concept of color is shown through the symbolism and cultural significance. In the practical part of the work are presented and analyzed examples of redesign of the company through the certain period. Comparison, excepting improving the formal and functional quality of the products included sales parameters that are showing how is redesign affected on the increase of selling products.
Uncontrolled Keywords:	Boja, Redizajn, Proizvod, Ambalaža, Komunikacija
Keywords in english:	Color, Redesign, Product, Packaging, Communication
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	31
Callnumber:	bro 2009 pet
Inventory number:	Z9
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:41
Last Modified:	20 May 2014 13:33
URI:	http://eprints.grf.unizg.hr/id/eprint/992

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