Logotip kao izraz koncepta

Hrgović, Tanja (2009) Logotip kao izraz koncepta. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Početni naslovi se odnose na logotip, temeljnu bit i program vizualnog identiteta. Logo poznat kao tržišna marka ili uslužna marka je vjerojatno najsavjesniji, funkcionalan i utjecajan element vizualne komunikacije koji kreira dizajner. Kao takav egzistira u socijalnoj sferi, interpretiran i čitan od strane raznolike publike. Logo je također poznat kao marka identiteta, te isto to (identitet) pruža organizaciji ili individualcu; predstavlja određen oblik garancije kvalitete usluga ili robe koju organizacije (individualci) nude. Logotip također ima moć emitirati konotacije iznad identifikacije. Dobro dizajniran logo ima dugotrajan životni vijek; kroz mnogo godina, pa čak i generacijama.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Brozović, Maja
Defence date:	2009
Abstract in english:	This first titles features logotypes, stationery systems, and visualy identity programs. The logo, more tehnically known as a trade or service mark, is probably the most concies, portable, and powerful visual communication element that a designer creates. Logos exist in the social sphere, and are thus interpreted and read by audiences of varying sizes. A logo is also known as an identity mark, and provides just that for an organization or individual: a kind of guarantee of quality in the product or service they offer. But logos also have the power to emit connotations beyond identification. A well-designed logo has a potential lifespan of many years, even generations.
Uncontrolled Keywords:	Logo, tržišna marka, uslužna marka, iskustvena marka
Keywords in english:	Logo, trade mark, service mark , experience mark
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	54
Callnumber:	bro 2009 hrg
Inventory number:	Z5
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:41
Last Modified:	20 May 2014 13:23
URI:	http://eprints.grf.unizg.hr/id/eprint/994

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