Vizualni identitet i knjiga standarda za fitness centar `Record gym`

Borozni, Irena (2012) Vizualni identitet i knjiga standarda za fitness centar `Record gym`. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Veliki broj ljudi se svakodnevno slabo kreće i malo ili uopće ne vježba. Rezultat je jasno vidljiv, sve je više pretilih u svijetu, ali i u Hrvatskoj. Svakako je potrebno ukazati na problem pretilosti, a jedan od načina je vizualnim identitetom i osmišljenom marketinškom kampanjom. Otvaranje novog fitness centra „Record gym“ dobra je prilika za pokušaj aktivacije ljudi na tjelovježbu. Polazeći od pojma marka, preko brandinga i identiteta, objašnjava se proces pozicioniranja marke. Praćenje trendova i isticanje od konkurencije ključan je faktor u tom procesu. Važna je angažiranost stručnjaka i pristup korisnicima. Osmišljeni logotip apliciran je na inventar u fitness centru te je osmišljena poruka i pristup publici. Nakon toga slijedi proces komunikacije. Odabrana sredstva ovise o ciljanoj skupini. U ovom slučaju to su plakati, letci, web dizajn i internet, te organizacija događaja otvorenja kojima će se privući pozornost, potaknuti i aktivirati publiku na tjelovježbu i brigu o zdravlju!

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Brozović, Maja
Defence date:	28 June 2012
Abstract in english:	Great number of people are non regularly active or inactive at all on average day. It can clearly be seen, that are more and more obesed people in the world, as well in Croatia. Problem of obesity must be pointed out, and one of the ways is with visual identity and also with appropriate marketing campaign. Establishing the new fitness center „Record gym“, will be one step forward in making people active in physical exercise. Starting with term brand, branding and identity, process of positioning the brand is explained. Following the market, trends, and leaping out from the competition is a key factor in the whole process. Professionalism of experts and approach to the clients are of great importance. Logo is designed and it has been applied on inventory of fitness center. Message and ways how to approach to the users is made. Communication is the next step in the process. Target group determines selected means and resources. In this case they are posters, flyers, web design and internet, and also organization of grand opening which all have goal to draw attention, stimulate and activate people to exercise and carrying about their health a little bit more.
Uncontrolled Keywords:	tjelovježba, identitet, fitness centar, marketing, zdravlje
Keywords in english:	exercise, identity, fitness center, marketing, health
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	73
Callnumber:	bro 2012 bor
Inventory number:	DB109
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:46
Last Modified:	24 Apr 2014 10:38
URI:	http://eprints.grf.unizg.hr/id/eprint/1334

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