Tomiša, Mario (2012) Određivanje kvalitativnih kriterija dizajna grafičkog proizvoda u procesu grafičke komunikacije. Dissertation (PhD) thesis. Grafički fakultet. [Mentor: Mrvac, Nikola].
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Abstract
Težište istraživačkih aktivnosti u ovom radu usmjereno je prema određivanju kvalitativnih kriterija dizajna grafičkog proizvoda u procesu grafičke komunikacije, formiranju rangova ocjena kvalitete dizajna grafičkog proizvoda konzumenata i eksperata grafičkog dizajna te korelaciji navedenih rangova pomoću Spearmanove metode. Za potrebe istraživanja formirano je 10 dizajnerskih zadataka, koji su zatim realizirani od strane 64 polaznika kolegija Grafički dizajn (64 konzumenta), te ocijenjeni od strane 5 eksperata grafičkog dizajna i 64 konzumenta. Osnovni kriteriji za ocjenjivanje svakog od 10 zadataka bili su relevantnost dizajna grafičkog proizvoda, originalnost dizajna te izvedba. Kao rezultat procesa ocjenjivanja (za sve zadatke i sve kriterije) dobivena su dva ranga: rang eksperata i rang konzumenata. Korelacijom rangova prema svim kriterijima potvrdilo se da su predloženi kriteriji ocjene kvalitete dizajna grafičkog proizvoda univerzalni prema vrsti ocjenjivača te da doprinose potpunijoj ocjeni kvalitete dizajna grafičkog proizvoda.
| Item Type: | Dissertation (PhD) thesis |
|---|---|
| Mentor name: | Mrvac, Nikola |
| Thesis Committee: | Brozović, Maja and Mrvac, Nikola and Lazić, Ladislav and Bolanča, Stanislav and Matijević, Milan |
| Defence date: | 22 March 2012 |
| Abstract in english: | The focus of research activities in this work is directed towards determination of qualitative criteria for the design of graphic products in the process of graphic communication, the formation of evaluation ranks for the quality of a graphic product design by consumers and experts in graphic design, and the correlation of these ranks using the Spearman’s correlation. For this research, 10 design tasks were formed; they were executed by 64 participants of the Graphic Design course (64 consumers) and evaluated by 5 graphic design experts and 64 consumers. The basic criteria for evaluating each of the ten tasks were the relevance of the design of graphic products; originality of design; and execution. As the evaluation process result (for all the tasks and criteria) two rankings were obtained: the expert rank and the consumer rank. By correlating these ranks by all criteria, it is confirmed that the proposed criteria for evaluation of the quality of graphic products design are universal according to the type of the evaluator, and that they contribute to the fuller evaluation of design quality of a graphic product. |
| Uncontrolled Keywords: | određivanje kvalitativnih kriterija, dizajn grafičkog proizvoda, procesi grafičke komunikacije, korelacija rangova kvalitete |
| Keywords in english: | qualitative criteria determination, graphic product design, graphic communication processes, quality ranks correlation |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 122 |
| Callnumber: | 043 tom d |
| Inventory number: | 9105 |
| Status: | Unpublished |
| Date Deposited: | 15 Nov 2013 21:47 |
| Last Modified: | 30 Apr 2014 08:50 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/1448 |
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