Redizajn i stvaranje novog vizualnog identiteta poduzeća Best Croatian Travel i Best Croatian Properties

Bakija, Petra (2015) Redizajn i stvaranje novog vizualnog identiteta poduzeća Best Croatian Travel i Best Croatian Properties. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Tema ovog diplomskog rada je redizajn i stvaranje novog vizualnog identiteta sestrinskih agencija Best Craotian Travel i Best Craotian Properties. Dvije agencije se bave organizacijom putovanja i smještaja. Rad će se osvrnuti na njihovo poslovanje, ciljanu skupinu te važnost stvaranja novog vizualnog identiteta. Sagledat će se ukupan proces nastajanja novog vizualnog identiteta kroz različite faze; teorijski dio u kojem će se ustanoviti čime se te djelatnosti bave, koja je ciljana skupina te će se navesti opće informacije o djelatnosti. U eksperimentalnom djelu će se napraviti analiza prepoznatljivosti agencija na tržištu te će se putem ankete ustanoviti daljnje smjernice za stvaranje novog vizualnog identiteta. Pomoću dobivenih rezultata biti će napravljen novi identitet te knjiga standarda u kojoj će biti opisan.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Brozović, Maja
Thesis Committee:	Pibernik, Jesenka and Brozović, Maja and Knešaurek, Nina
Defence date:	5 October 2015
Abstract in english:	The theme of this thesis is to redesign and create a new visual identity of sister agencies Best Craotian Travel and Best Craotian Properties. These two agencies are dealing with travel arrangements and accommodation. This thesis will look at their business, target groups and the importance of creating a new visual identity. There will be observed the complete process of creating the new visual identity through various stages; theoretical part which will determine which of these activities engaged in, which is the target group and will be given general information about the activities. The experimental work will be done by analysis recognizable agencyes on the market, and the survey will be used to establish further guidelines for making a new visual identity. The results will be used for making a new identity and a book of standards which will describe the logo.
Uncontrolled Keywords:	vizualni identitet, logotip, djelatnost, knjiga standarda
Keywords in english:	visual identity, logo, business, book of standards
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	94
Callnumber:	bro 2015 bak
Inventory number:	DB480
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	15 Oct 2015 11:28
Last Modified:	15 Oct 2015 11:28
URI:	http://eprints.grf.unizg.hr/id/eprint/2374

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