Fotografija hrane

Žigić, Lara (2015) Fotografija hrane. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Svi mi najprije jedemo našim očima. Iz tog je razloga potrebno uložiti poseban trud prilikom prezentacije jela. Fotografija hrane spada u komercijalnu fotografiju, čiji je zadatak stvoriti atraktivne i privlačne fotografije za razne namjene. Ovakve fotografije nalaze svoje mjesto u brojnim časopisima, menijima, kuharicama te ostalim područjima oglašavanja i reklamiranja. Izrada samih fotografija vrlo je kompleksan posao. Potrebno je dobro osvjetljenje, dobro odabran kut fotografiranja, odabir boja na tanjuru, brojni rekviziti koji će uljepšati hranu, brzina, fokus, jednostavnost itd. Digitalna obrada također ima važan dio u cijelom postupku fotografiranja. Postoje dva pristupa stiliziranja hrane: prirodan i umjetan. Prirodan pristup, kao što mu ime govori, održava autentičnost i jestivost samog jela, a umjetan pristup koristi jestive i nejestive trikove kako bi jelo izgledalo lijepo i privlačno. U radu se uspoređuju i ispituju ova dva pristupa fotografiji hrane.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Thesis Committee:	Mrvac, Nikola and Mikota, Miroslav and Žiljak Stanimirović, Ivana
Defence date:	6 October 2015
Abstract in english:	We eat with our eyes first. Therefore, it is necessary to make a special effort during the presentation of food. Food photography is one of the commercial photography, whose task is to create eye-catching and attractive photos for different purposes. These photos find their place in numerous magazines, menus, cooks, and other areas of advertising and marketing. Making photos themselves is very complex job. It takes good lighting, well- selected angle shooting, select the color on the plate, numerous props that will enhance the food, speed, focus, simplicity, etc. Digital processing also has an important part in the entire picture. There are two approaches of styling food: natural and artificial. A natural approach, as its name implies, maintains the authenticity and edibility of the meal, while artificial approach used edible and inedible tricks to food looked beautiful and attractive. This work compares and examines these two approaches of food photography.
Uncontrolled Keywords:	Fotografija hrane, Prezentacija, Stiliziranje hrane, Prirodna stilizacija hrane, Umjetna stilizacija hrane
Keywords in english:	Food photography, Presentation, Food styling, Natural food stylization, Artificial food stylization
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	55
Callnumber:	mik 2015 žig
Inventory number:	DB441
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	16 Oct 2015 12:41
Last Modified:	16 Oct 2015 12:41
URI:	http://eprints.grf.unizg.hr/id/eprint/2413

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