Dizajn vodećih robnih marki

Hodžić, Lamija (2008) Dizajn vodećih robnih marki. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Brozović, Maja].

PDF D588_Hodžić_Lamija.pdf Restricted to Registered users only Download (9MB)

Abstract

Dizajn robne marke je discipliniran proces kreiranja i ostvarenja efektivnog identiteta robne marke. Identitet robne marke obuhvaća vizualni i verbalni dio robne marke. Vizualni dio je vizualni identitet i obuhvaća dizajn logotipa, odabir boja i tipografije. Vizualni identitet je onaj koji skreće pozornost i asocira na robnu marku. Kreiraju ga grafički dizajneri koji pažljivo implementiraju viziju u dizajn i pri tom misle na dublje značenje, različitost (svojstvenost) i postojanost logotipa kao i cijelog dizajna u konačnosti. U ovom diplomskom radu je analiziran dizajn vodećih svjetskih i domaćih robnih marki.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Brozović, Maja
Defence date:	July 2008
Abstract in english:	Designing brand is a disciplined process to create and implement an effective brand identity. Brand identity is the visual and verbal expression of a brand. Visual part is the visual identity that it includes design of the logotype, choosing colours and typography. Visual identity triggers perceptions and associates to the brand. It is designed by the graphic designers who carefully implement the vision in to the design and think about the meaning, authenticity, differentiation and sustainability of the logotype and the design generally. In this master's thesis design of top foreign and domestic brands is analysed.
Uncontrolled Keywords:	robna marka, identitet robne marke, vizualni identitet, logotip
Keywords in english:	brand, brand identity, visual identity, logotype
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	44
Callnumber:	bro 2008 hod
Inventory number:	D588
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:32
Last Modified:	21 May 2014 10:27
URI:	http://eprints.grf.unizg.hr/id/eprint/554

Actions (login required)

View Item