Dizajn političkih poruka

Herceg, Ivan (2008) Dizajn političkih poruka. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Diplomski rad obrađuje temu dizajna političkih poruka. Riječ je o oblikovanju vizualnih komunikacija s primarnom i nedvosmislenom političkom porukom tj. o grafi čkom dizajnu u službi političke komunikacije. Naglasak je stavljen na državna uređenja i političke sustave u kojima je egzistirala Hrvatska ideja u periodu 20st. odnosno načinu na koji se politička poruka formira u totalitarnom jednopartijskom i demokratskom pluralističkom društvu. Dat je svojevrsni pregled najzanimljivijih poruka pojedinih razdoblja. Naglasak je također na oblikovanju tiskanih komunikacija i to prije svega plakatu kao najsnažnijem te najučestalijem tiskovnom mediju prenošenja političkih poruka. Također se daje osvrt na pitanja propagande, ratne propagande, političkog marketinga i promidžbe kao ključnih elemenata za shvaćanje biti poruke a posebna pažnja posvećena je vizualnom identitetu parlamentarnih stranaka koji u demokratskom društvu predstavlja neposrednu i permanentnu poruku usmjerenu na biračko tijelo.

Item Type: Diploma work - Pre-Bologna programme
Mentor name: Pibernik, Jesenka
Defence date: March 2008
Abstract in english: The paper deals with designing a political message. It deals with political visual communications and political graphic design. It refers to different political systems in which the Croatian idea exists during 20th century and also the way that political message forms itself in totalitaristic and pluralisticdemocratic systems. Paper contains a view of most important political messages during four different periods. Focus is put on designing a printing communications especially poster as a central and most used printing media for presenting political messages. It also refers to questions regarding propaganda, war propaganda and political marketing as crucial and important questions for understanding the way that message works in different systems. And fi nally, paper deals with visual identity of Croatian political parties because it presents closest and also permanent political visual message in democratic society.
Uncontrolled Keywords: politička poruka, propaganda, politički marketing, plakat, vizualni identitet
Keywords in english: political message, propaganda, political marketing, poster, visual identity
Subjects: TECHNICAL SCIENCES > Graphic Technology
Institution: Grafički fakultet
City: Zagreb
Number of Pages: 55
Callnumber: pib 2008 her
Inventory number: D613
Status: Unpublished
Date Deposited: 15 Nov 2013 21:32
Last Modified: 21 May 2014 13:33
URI: http://eprints.grf.unizg.hr/id/eprint/562

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