Redizajn vizualnog identiteta Nacionalnog parka Krka

Rakić, Ana (2013) Redizajn vizualnog identiteta Nacionalnog parka Krka. Master's thesis - Graduate Programme. Grafički fakutet. [Mentor: Brozović, Maja].

Preview

PDF DB261_Rakic_Ana.pdf Download (268MB) | Preview

Abstract

U ovom diplomskom radu prikazan je proces redizajna vizualnog identiteta Nacionalnog parka „Krka“ te svi koraci koje je potrebno prijeći kako bi on bio što uspješniji. Rad se sastoji od tri dijela. U teorijskom djelu predstavljen je Nacionali park „Krka“ i Javna ustanova Nacionalnog parka te je obrađen pojam vizualnog identiteta, njegovih elemenata i karakteristika. U eksperimentalnom djelu ulazi se dublje u identitet Nacionalnog parka analizom ciljane skupine i dosadašnjeg vizualnog identiteta te iznošenjem razloga njegova redizajna, SWOT analizom, definiranjem vizije, misije i temeljnih ciljeva te analizom srodnih ustanova i njihovih vizualnih identiteta. Kao glavna metoda istraživanja primijenjena su anketna ispitivanja. Stvaralački proces započinje provedbom brainstorminga (oluja mozgova) s ciljem aktiviranja mašte i poticanja inspiracije. U praktičnom djelu predstavljeni su prijedlozi idejnih rješenja od kojih je jedno rješenje odabrano kao finalno od strane klijenta te se na temelju njega izrađuje knjiga standarda.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Brozović, Maja
Defence date:	25 September 2013
Abstract in english:	This graduate work shows the process of redesigning National Park "Krka" visual identity and all steps important for creating a successful redesign. The paper contains three parts. Theoretical part presents National park "Krka" and the Public Institution of National Park and discusses the concept of visual identity, its elements, characteristics and importance of the book of graphic standards. Experimental part concisely process National Park "Krka" by analyzing its current visual identity and reasons for redesigning, SWOT analysis, by defining vision, mission and main targets and by analysis of related institutions and their visual identities. Surveys were applied as the main research methods. The creative process begins with the implementation of brainstorming. Brainstorming stimulates the imagination and activates inspiration. Suggestions are presented in the practical part of this graduate work. One suggestion is selected as the final solution by the client and presented in the book of graphic standards.
Uncontrolled Keywords:	vizualni identitet, redizajn, analiza, logotip, knjiga standarda
Keywords in english:	visual identity, redesign, analysis, logotype, the book of graphic standards
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakutet
City:	Zagreb
Number of Pages:	97
Callnumber:	bro 2013 rak
Inventory number:	DB261
Depositing User:	Dora Budić
Status:	Unpublished
Date Deposited:	16 Apr 2014 08:30
Last Modified:	16 Apr 2014 08:30
URI:	http://eprints.grf.unizg.hr/id/eprint/1560

Actions (login required)

View Item