Vizualni identitet i knjiga standarda za grafički studio Impress

Borozni, Irena (2009) Vizualni identitet i knjiga standarda za grafički studio Impress. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Ljudi su okruženi tisućama reklamnih poruka svaki dan, pa dizajneri moraju biti oprezni birajući svoju strategiju dizajna. Vizualni identitet bi trebao biti konstanta u svim aktivnostima organizacije. Logo je simbol vizualnog identiteta organizacije. On mora simbolizirati srž djelovanja organizacije te uz to biti privlačan i zanimljiv. Definirani logo zajedno sa svim komponentama vizualnog identiteta (posjetnice, memorandumi, faks papiri, koverte, blokovi) trebaju se nalaziti u knjizi standarda. Ona sadrži komplet dijelova za ponovno stvaranje identiteta, uključujući sve grafičke elemenata koji mogu biti korišteni kako bi se logo unaprijedio. Knjiga standarda za grafički studio Impress sadrži definirani logo te neke osnovne tiskane komponente.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Brozović, Maja
Defence date:	2009
Abstract in english:	People are surrounded by thousands of advertising messages every day, so designers must be careful choosing their strategy design. The visual identity should be constant in all the activities of the organization. Logo is a symbol of the visual identity of the organization. It has to symbolize the core activities of organization and it has to be attractive and interesting. Defined logo along with all components of the visual identity (business cards, memoranda, fax paper, envelopes, pads) should be included in the book of standards. It contains a set of parts for re-creation of identity, including all graphic elements that can be used to improve logo. The book of standards for graphic studio Impress has defined logo and printed components.
Uncontrolled Keywords:	Logo, vizualni identitet, knjiga standarda, tiskane komponente
Keywords in english:	Logo, visual identity, the book of standards, printed components
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	34
Callnumber:	bro 2009 bor
Inventory number:	Z60
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:41
Last Modified:	20 May 2014 13:26
URI:	http://eprints.grf.unizg.hr/id/eprint/1047

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