Dizajn kroz specifične dobne skupine

Soče, Žana (2009) Dizajn kroz specifične dobne skupine. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Dizajn je komunikacija. Cilj svake komunikacije je uspjeh. Međutim da bi se došlo do uspjeha potrebno je razraditi faze uspješnog komuniciranja, točnije, treba uspostaviti kanale komuniciranja kojima teče poruka između pošiljaoca (dizajner) i primaoca (publika). Jedna od prvih faza je je određivanje i identifikacija ciljane javnosti. Potrebe korisnika mjenjaju se ovisno o godinama. Zato dizajner mora svoj dizajn adaptirati ovisno o dobnoj skupini svoje publike. Dobna skupina je odvojena grupa godinama bliskih generacija, tako smo podijelili djecu, tinejdžere, zrelu i stariju grupu.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Pibernik, Jesenka
Defence date:	2009
Abstract in english:	Design is communication. The goal of any communication is success. It is necessary to develop successful communication phases, namely, to establish channels of communication that flows between the message sender (designer) and recipient (the audience). One of the first phase is the determination and identification of the target public. Clients needs of change depending on age. Therefore, the designer must adapt their design depending on the age group. That kind of segmentation divides the market into groups based on demographic variables including age: children, teens, mature and older group.
Uncontrolled Keywords:	dizajn, dobna skupina, tržište, imidž, brend, kreativnost, boje
Keywords in english:	design, age groups, marketing, image, brand, creativity, color
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	45
Callnumber:	pib 2009 soč
Inventory number:	Z91
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:42
Last Modified:	20 May 2014 12:34
URI:	http://eprints.grf.unizg.hr/id/eprint/1077

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