Fotografska sintaksa i reklamna fotografija

Mostarac, Nikica (2010) Fotografska sintaksa i reklamna fotografija. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Tema ovoga rada je fotografska sintaksa, kompozicija fotografije te reklamna fotografija. ObraĎuju se osnovni fotografski zakoni koji bi se, ako je moguće, trebali upotrebljavati prilikom snimanja. U fotografiji postoje dvije strane: na jednoj je tehnika, a na drugoj sve ono što sa slike možemo pročitati, a zajednički joj je naziv kompozicija. Kompozicija nije neka egzaktna nauka. Ona je više teorija forme. Ne postoje propisi i ustaljene metode kojima se postiže ono što nazivamo zanimljivim, lijepim i skladnim. Postoje samo uzakonjeni odnosi ili okvirne upute za razne kombinacije, koje ostavljaju široke mogućnosti i slobodu da ih, prema svojem ukusu, primjenimo tamo gdje pristaju. Svakom motivu potrebno je dati neko drugo kompozicijsko rješenje, i često je u jednom slučaju loše ono što je u drugom dobro.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Mikota, Miroslav
Defence date:	24 September 2010
Abstract in english:	The theme of this work is a photographic syntax, composition of photography and advertising photography. Deals with the basic photographic laws wich, if it´s possible, should be used during the shooting. In photography there are two sides: on one is technique, on the other is all that can be read from photography and it’s name is composition. The composition is not an exact science. It is more theory of form. There are no rules and established methods that achieve what we call an interesting, beautiful and harmonious. There are only legalized relations or framework guidance for various combinations, which leaves a wide range of opportunities and freedom to use them appropriately, according to one's (our) own taste. Each motif needs another compositional solution, and often in one case something can be a bad choice and in another case it can be good.
Uncontrolled Keywords:	Kompozicija, Zakoni, Reklama
Keywords in english:	Composition, Laws, Advertisement
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	26
Callnumber:	mik 2010 mos
Inventory number:	Z170
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:43
Last Modified:	15 May 2014 11:42
URI:	http://eprints.grf.unizg.hr/id/eprint/1154

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