Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže

Smrček, Maja (2011) Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

U današnjem modernom potrošačkom društvu skoro da i nema proizvoda koji nema potrebu za dobro oblikovanom ambalažom. Kvalitetno i lijepo oblikovana ambalaža, odnosno grafička prepoznatljivost, predstavlja značajni faktor u komunikaciji proizvođač - potrošač. Stoga predmet istraživanja ovog diplomskog rada jest koliko likovni i grafički elementi utječu na sam doživljaj ambalaže, prilikom kupnje, te je li uistinu dobro oblikovana ambalaža, sa pravilnim rasporedom likovnih i grafičkih elementa postala uzrokom bolje prodaje proizvoda. Kroz teorijski dio cilj je analizirati aspekte ambalaže, likovne i grafičke elemente, samo značenje , te njihovu primjenu u samom procesu oblikovanja ambalaže, predočiti njihovu „mod“ u današnjem modernom doživljaju ambalaže. U eksperimentalnom dijelu, putem ankete, dolazi se do samog mišljenja potrošača koliko i kako likovni i grafički elementi utječu na njih, na sam doživljaj ambalaže prilikom njihove odluke o kupnji proizvoda.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Brozović, Maja
Defence date:	3 October 2011
Abstract in english:	In today’s modern consumers society there is almost no product that needs no well shaped packaging. Stylish, high quality packaging and graphic identity present an important factor in communication between manufacturer and the consumer. Therefore, the subject of this thesis is how much art and graphic elements affect the consumers’ impression with products packaging while buying the product, and is well designed packaging with proper layout of art and graphic elements responsible for increased selling of a product. The goal of the theoretical part of this thesis it to analyze aspects of packaging, art and graphic elements, their meaning, and their application in designing process of a packaging to present their “power” in today’s modern packaging experience. In experimental part, trough survey, it has been discovered the consumers opinion, how and how much do art and graphic elements affect on their impression with packaging and in their decision while buying a product.
Uncontrolled Keywords:	ambalaža, dizajn, likovni elementi, grafički elementi
Keywords in english:	packaging, design, visual elements, graphic elements
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	67
Callnumber:	bro 2011 smr
Inventory number:	DB54
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:45
Last Modified:	30 Apr 2014 10:20
URI:	http://eprints.grf.unizg.hr/id/eprint/1284

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