Vrste i svojstva tiskanih materijala u poduzeću HT d.d.

Majdov, Dragan (2013) Vrste i svojstva tiskanih materijala u poduzeću HT d.d. Diploma work - Pre-Bologna programme. Grafički fakutet. [Mentor: Lozo, Branka].

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Abstract

Ovim se radom na konkretnom primjeru željelo pokazati na koji način i u koje se svrhe tiskovine danas mogu iskoristiti u svakodnevnoj komunikaciji te koje su vrste papira i tehnike tiska raspoložive i prikladne za pojedine tiskovine. Kao posebno intrigantan primjer izabrane su upravo tiskovine suvremene telekomunikacijske kompanije - Hrvatskog Telekoma d.d. koji po prirodi svoje djelatnosti raspolaže brojnim mogućnostima korištenja najsuvremenijih komunikacijskih medija, ali nalazi potrebu i za njegovanjem tradicionalnog pristupa informiranju i animiranju interne i eksterne javnosti. Obrađene su vrste publikacija po kategorijama i materijalu te su određena osnovna svojstava papirnih tiskovnih podloga koje se pojavljuju kao materijali za tisak HT-ovih publikacija. Mjerenjima gramature i debljine papira te ispitivanje površinske obrade papira mikroskopiranjem, dobiveni su podaci koji dodatno potvrđuju prikladnost izbora materijala za vrstu i namjenu tiskovine. Također je važno naglasiti da se za tiskanje HT-ovih publikacija uglavnom koristi ofset – tehnika tiska koja se, zahvaljujući svojim prednostima i vrlo prihvatljivom omjeru cijene i kvalitete, danas primjenjuje kod većine grafičkih proizvoda.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Lozo, Branka
Defence date:	8 March 2013
Abstract in english:	The intention of this paper is to show in which way and for which purposes printed materials can be used today in everyday communication, as well as what kinds of paper and priting techniques are available and suitable for different printed materials. As a particularly intriguing example, printed materials of a modern telecommunication company – Hrvatski Telekom d.d. – were chosen, as it is in the nature of its business activities to have access to, and make use of, various modern media of communication, but it also has a need to maintain a traditional approach to informing and animating internal and external public. The types of publications are presented according to their categories and material and main characteristics of paper printing surfaces, which appear as materials for the printing of HT's publications, are established. By measuring the grammage and thickness of paper and examining the surface processing of paper using microscope, data were established which additionally confirm the suitability of chosen materials for the type and purpose of the print media. Furthermore, it is important to emphasize that for the priting of HT's publications offset printing technique is predominantly used, which – thanks to its advantages and a very acceptable price-performance ratio – is today applied to most graphic products.
Uncontrolled Keywords:	publikacije HT-a, svojstva papira, tisak, tiskani mediji
Keywords in english:	publications of HT, paper characteristics, print, print media
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakutet
City:	Zagreb
Number of Pages:	53
Callnumber:	loz 2013 maj
Inventory number:	D1032
Depositing User:	Dora Budić
Status:	Unpublished
Date Deposited:	17 Apr 2014 10:50
Last Modified:	17 Apr 2014 10:50
URI:	http://eprints.grf.unizg.hr/id/eprint/1624

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