Dizajn vizualnog identiteta kampanje "Čitaj mi!"

Posarić, Lana (2013) Dizajn vizualnog identiteta kampanje "Čitaj mi!". Baccalaureus work - Undergraduate programme. Grafički fakutet. [Mentor: Pibernik, Jesenka].

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Abstract

Kampanja "Čitaj mi" je socijalna kampanja namijenjena odgoju i obrazovanju djece, za poticanje ranog glasnog čitanja djeci. Aktivnosti kampanje su plakati i letci o važnosti ranog glasnog čitanja djeci i poticanje roditeljima da čitaju svojoj djeci. Zadatak grafičkog dizajnera je stvoriti odgovarajući vizualni identitet za kampanju koja šalje poruke velikom broju roditelja o važnosti čitanja djetetu od najranije dobi. Proces oblikovanja vizualnog identiteta sastoji se od nekoliko faza prikupljanjem informacija, razvijanjem plana dizajna i izrada smjernica za provođenje vizualnog identiteta koji se povezuju zajedno. Cilj je prikazati realizaciju i faze rješenja vizualnog identiteta kroz završni rad.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Pibernik, Jesenka
Defence date:	19 July 2013
Abstract in english:	"Read to me" campaign is a social campaign intended for upbringing and educating children. The campaign's activities consist of posters and fliers about the importance of early reading aloud to children and motivating parents to read to their children. The graphic designer task is to create a visual identity for campaign that sends messages to a large number of parents about the importance of reading to a child in the early period of his life. Process of designing visual identity consists of several phases of gathering informations, connected with developing design plan and making instructions for implementing visual identity. The aim is to show realization and phases of visual identity solution through the final project.
Uncontrolled Keywords:	Dizajn, vizualni identitet, logotip, letak, plakat, kampanja, djeca
Keywords in english:	Design, visual identity, logo, flyer, poster, campaign, children
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakutet
City:	Zagreb
Number of Pages:	57
Callnumber:	pib 2013 pos
Inventory number:	Z370
Depositing User:	Dora Budić
Status:	Unpublished
Date Deposited:	23 Apr 2014 11:06
Last Modified:	23 Apr 2014 11:06
URI:	http://eprints.grf.unizg.hr/id/eprint/1796

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