Vizualna prezentacija branda Dinamo od 1911. - 2011.

Bošnjaković, Antun (2012) Vizualna prezentacija branda Dinamo od 1911. - 2011. Diploma work - Pre-Bologna programme. Grafički fakutet. [Mentor: Plenković, Mario].

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Abstract

Građanski Nogometni Klub Dinamo Zagreb, brand je iznimno bogatoga sadržaja svojih značajki i savršen je primjer sportsko-političkog fenomena. Ovaj rad prati njegov razvoj kroz sto godina slavne sportske, ali politički iznimno turbulentne povijesti, u kojoj je klub stjecajem okolnosti promjenio pet država, pet imena i 12 logotipa. Kroz zasebna poglavlja analizirani su klupski grb i dresovi kao najreprezentativnije značajke vizualnog identiteta te je dan uvid u njihove promjene kroz 100 godina. Razrađeni su kroz povijest i klupske tiskovine (stotine brojeva klupskog časopisa, knjige, kalendari i članske iskaznice itd.). Tema donosi prikaz bogatog niza službenih i neslužbenih grafičkih ili promotivnih proizvoda kluba, umjetničkih djela (slika, grafika, rezova, itd.), navijačkih suvenira itd. Dan je kratak uvid u djelatnost navijača kao protagonista klupske povijesti. Ovaj rad prvo je djelo koje je ovoliko precizno i detaljno obrađuje ovu temu.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Plenković, Mario
Defence date:	12 December 2012
Abstract in english:	Citizens’ football club Dinamo Zagreb, is a brand that contains very rich collection of its promotion elements and is a perfect example of sport and political phenomenon. This thesis follow its evolution through the hundred years of existence, which was sportly pretty glorious and politicly very turbulent. During that period, due to the occurrences, Dinamo changed five countries, five names and twelve logotypes. Jerseys and emblems, as a most imporant parts of clubs visual identity, are shown in special topics, which show analyses of their changes through history. Overviews of clubs printed products (books, calendars, member ID-s , hundreds issuses of newspapers and magazines, etc.), official and unofficial promoting products, artworks (needleworks, woodcuts, stonecuts, paintings etc.), fan souvenirs etc. are given. Activity of the fans, who are important part of club and protagonists of its history, are shortly analysed in special topic. Big part of this labour is first publication of this specific topic ever.
Uncontrolled Keywords:	Gradjanski, Dinamo, nogomet, politika, povijest
Keywords in english:	Gradjanski, Dinamo, football, politics, history
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakutet
City:	Zagreb
Number of Pages:	61
Callnumber:	ple 2012 boš
Inventory number:	D1016
Depositing User:	Dora Budić
Date Deposited:	24 Apr 2014 08:45
Last Modified:	24 Apr 2014 08:45
URI:	http://eprints.grf.unizg.hr/id/eprint/1825

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