Komparativni odnosi tiskanih i e-izdanja tematskih časopisa

Turanjanin, Maja (2014) Komparativni odnosi tiskanih i e-izdanja tematskih časopisa. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mrvac, Nikola].

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Abstract

Pojavom i sve većom upotrebom modernih tehnologija, otvorilo se šire trţište za prodaju i distribuciju časopisa. Oni više nisu samo tiskani medij, već postaju multimedijalni i elektronički, od kojeg korisnik ţeli veću interaktivnost i dostupnost. Pametni mobiteli i tablet računala pokazala su se kao plodno tlo za novi oblik tematskih časopisa - korisnik im moţe pristupiti svugdje, te prolistati kada god to prohtje. Elektronička verzija iskorištava sve prednosti modernih tehnologija, te objedinjuje multimediju, interaktivnost i dinamiku. U ovom diplomskom radu istraţuju se parametri koji utječu na odabir časopisa, kao i u kojem omjeru i koliko je tiskani časopis zadrţao prednost ispred elektroničkog. Na temelju dobivenih rezultata ankete koja se provodila preko društvenih mreţa na uzorku od 110 ljudi, dobili su se rezultati koji daju uvid u ponašanje prilikom kupnje i čitanja tematskih časopisa, kao i preferencije koje se tiču tiskanog ili elektroničkog izdanja. Na kraju istraţivanja dobile su se smjernice o kretanju tiskanog, kao i elektroničkog časopisa kod nekoliko dobnih skupina, stručne spreme i preferencija.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mrvac, Nikola
Defence date:	17 July 2014
Abstract in english:	With the appearance and increasing usage of modern technologies, wide market was opened up for sale and distribution of the magazines. They are no longer just a print medium, they are becoming multimedial and electronic, from which user wants greater interactivity and accessibility. Smart phones and tablet computers have proved to be fertile ground for a new form of thematic magazine - users can access them anywhere and browse whenever they feel like it. An electronic version takes advantage of all the benefits of modern technology, and integrates multimedia, interactivity and dynamics. This thesis investigates the parameters that influence the selection of magazines, as well as the ratios and how the print magazines kept precedence over electronic. Based on the results of the survey, which was carried out through social networks on a sample of 110 people, accumulated results give insight into the behavior when buying and reading themed magazines, as well as preferences regarding print and electronic editons. At the end of the study, there will be given guidelines on the movement of printed and electronic magazines in several age groups, qualifications and preferences.
Uncontrolled Keywords:	časopis, elektronički, tiskani, dizajn, tablet, tehnologija
Keywords in english:	magazine, electronic, printed, design, tablets, technology
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	93
Callnumber:	mrv 2014 tur
Inventory number:	DB330
Depositing User:	Elizabeta Rybak Budić
Status:	Unpublished
Date Deposited:	18 Jul 2014 11:52
Last Modified:	18 Jul 2014 11:52
URI:	http://eprints.grf.unizg.hr/id/eprint/2052

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