Komercijalna fotografija i utjecaj boje na njenu percepciju

Bečica, Tina (2015) Komercijalna fotografija i utjecaj boje na njenu percepciju. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Ovim završnim radom se opisuje proces poslovanja i načine rada u komercijalnoj fotografiji. Teorijski dio obuhvaća teme kao što su kratka povijest komercijalne fotografije, podjele unutar komercijalne fotografije, proces poslovanja (pred-produkcija, produkcija i post-produkcija), marketing te popis sudionika koji sudjeluju u tim procesima, ali i teoriju o bojama (psihološko značenje boja, boje u marketingu i sl.). Cilj završnog rada je bio ispitati koje kombinacije harmonija boja više privlače pažnju promatrača. Ispitivanje je provedeno na dva načina: u obliku samostalnih fotografija i u obliku skupine fotografija. Analizom dobivenih podataka se htjela povući paralela s nekim prethodno provedenim istraživanjima (preferiranje boja po spolu, dobi i obrazovanju) i zaključiti da li ista saznanja vrijede i za komercijalnu fotografiju.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Mikota, Miroslav
Defence date:	9 September 2015
Abstract in english:	This final paper describes the process of business and ways of working in commercial photography. The theoretical part covers topics such as the short history of commercial photography, divisions within commercial photography, business process (preproduction, production, postproduction), marketing and list of participants who take part in this processes, but also the theory of colors (psychology of color, colors in marketing, ect.). The aim of the final paper was to examine which combinations of color harmonies attract the attention of observers most. The survey was conducted in two ways: as a stand-alone photo and in the form of group photos. The aim of analyzing results is to draw a parallel with some previously conducted researches (about color preference by gender, age and education), and to conclude whether the same findings apply to the commercial photography.
Uncontrolled Keywords:	fotografija, boje, harmonija, komercijalno, psihološko
Keywords in english:	photography, colors, harmony, commercial, psychological
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	83
Callnumber:	mik 2015 beč
Inventory number:	Z603
Depositing User:	Antonia Grgurović
Status:	Unpublished
Date Deposited:	10 Sep 2015 08:23
Last Modified:	10 Sep 2015 08:23
URI:	http://eprints.grf.unizg.hr/id/eprint/2286

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