Peček, Karmela (2015) Komparacija vizualnog identiteta Večernjeg i Jutarnjeg lista. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Jurković, Vanda].
|
PDF
Z594_Pecek_Karmela.pdf Download (4MB) | Preview |
Abstract
U radu se obrađuju dvoje hrvatske dnevne novine - Jutarnji list i Večernji list. Cilj je analiza njihovih vizualnih identiteta i usporedba čimbenika koji čine njihovu likovnu podlogu. Osim proučavanja vizualnih elemenata, rad se bavi i percepcijom istih od strane publike. U radu se analizira nekoliko brojeva od oba naslova, ustanovljuje se koje ključne elemente koriste i kako iznose svoj identitet. Provodi se usporedba dva vizualna identiteta te se iznosi zaključak o kvaliteti poruke koju svojim oblikovanjem šalju. U radu se koristi metoda ankete, provedena među čitateljima, o njihovim čitalačkim navikama i stavovima usmjerenim na vizualnu percepciju lista. Na temelju analize podataka dobivenih kroz anketu, rezultati pokazuju jesu li čitatelji novina doista onakvi kakve list želi privući.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Jurković, Vanda |
| Thesis Committee: | Mikota, Miroslav and Jurković, Vanda and Žiljak Stanimirović, Ivana |
| Defence date: | 7 September 2015 |
| Abstract in english: | Subject of this thesis are two Croatian newspapers - Jutarnji list and Večernji list. The goal of this paper is an analysis of their corporate identities and comparison of factors that make their visual appearance. While studying visual elements, thesis explores the way public perceives them. In the paper, a couple of edition of each newspaper is compared, their key visual elements and the ways they use them in establishing their identity are defined. After that conlusion about the qualitiy of the message their design is sending is made from compairing their visual identities. This paper also uses a survey, as a way of finding what their reading habits are and how they percieve newspapers they read. The analyze of the survey data will show is the reader base of the newspaper the kind the newspaper wants to attract. |
| Uncontrolled Keywords: | identitet, novine, vizualni stil, tipografija |
| Keywords in english: | identity, newspaper, visual style, typography |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 39 |
| Callnumber: | jurv 2015 peč |
| Inventory number: | Z594 |
| Depositing User: | Elizabeta Rybak Budić |
| Status: | Unpublished |
| Date Deposited: | 24 Sep 2015 09:27 |
| Last Modified: | 24 Sep 2015 09:27 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2355 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics