Tipografija na ambalaži kozmetičkih proizvoda

Zobenica, Darija (2016) Tipografija na ambalaži kozmetičkih proizvoda. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Žiljak Stanimirović, Ivana].

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Abstract

U ovom završnom radu analizira se upotreba tipografije na logotipima i cjelokupnom vizualnom identitetu kozmetičke ambalaže. Prikazat će se različita tipografska rješenja kroz povijest određenih poznatih kozmetičkih industrijskih proizvoda. Projektni zadatak će prikazati nastanak individualnog rješenja tipografije logotipa za zadani kozmetički proizvod. Cilj rada je dizajn logotipa za liniju proizvoda s naglaskom na projektiranje i redizajn tipografije. Zaključak je da tipografski rez u dizajnu identiteta brendova kozmetičkih proizvoda ima značajnu ulogu te da je važan čimbenik vizualnog doživljaja potrošača.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Žiljak Stanimirović, Ivana
Thesis Committee:	Mrvac, Nikola and Žiljak Stanimirović, Ivana and Mikota, Miroslav
Defence date:	21 September 2016
Abstract in english:	This final article analyzes the use of typography on the logos and the overall visual identity of cosmetic packaging. Different typographical solutions will be shown through the history of certain famous cosmetic industrial products. This project will show the creation of individual typographical solutions of the logo for a given cosmetic product. The aim is to design a logo for a product line with a focus on the design and redesign of typography. The conclusion is that the typeface plays a significant role in brand identity of cosmetic products and that is an important factor in the about consumers’ visual experience.
Uncontrolled Keywords:	tipografija, vizualni identitet, kozmetička industrija
Keywords in english:	typography, visual identity, cosmetic industry
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	42
Callnumber:	ŽILJ 2016 ZOB
Inventory number:	Z772
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	21 Oct 2016 08:59
Last Modified:	21 Oct 2016 08:59
URI:	http://eprints.grf.unizg.hr/id/eprint/2582

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