Reklamna fotografija

Smole, Darija (2016) Reklamna fotografija. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Reklamna fotografija, gledavši njenu povijest, u maloj je mjeri bila prepoznata kao takva bez obzira na to što su najveći postotak ukupne fotografske produkcije bile fotografije koje se proizvode u reklamne svrhe. Reklamna fotografija predstavlja razvoj snova i želja pomoću slika koje je proizvodila. Predstavlja glamur sasvim običnih aktivnosti i potrošne robe. Potiče čovjekove potrebe za određene proizvode koje kupuje. Bitno je izdvojiti da je sa reklamnom fotografijom potrebno biti vješt u smislu isticanja privlačnosti te manipulacijom koje u psihološkom kontekstu uvjeruje čovjekove realne potrebe. Opseg u kojima se fotografije koriste u svrhu prodavanja proizvoda i usluga skoro je neizmjeran, tako da polako prestajemo biti svjesni medija fotografije i jezika koji je stvoren da bi prenosio komercijalne poruke. Privlačenje pozornosti krajnjeg korisnika mora imati moć ostajanja u sjećanju. Najmoćnije stredstvo izražavanja, fotografija, korištena u reklamne svrhe ima najdjelotvorniji učinak. Govori jezikom koji svatko razumije, njenom prikazu ljudi vjeruju, a time ima moć da djeluje svugdje i na svakoga. Time se može zaključiti da moć fotografskog izražaja i snaga uvjeravanja koju fotografija posjeduje izaziva reakcije kod ciljane publike kojoj je namjenjena i time ispunjava svoju zadaću tj. prodaju proizvoda

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Thesis Committee:	Žiljak Stanimirović, Ivana and Mikota, Miroslav and Mrvac, Nikola
Defence date:	27 September 2016
Abstract in english:	Advertising photography, Looking at its history, in a small extent been recognized as such, regardless of the fact that the largest percentage of the total production of photographic images were produced for advertising purposes. Advertising photography is the development of dreams and desires by means of images it produced. It represents the glamor of ordinary activities and consumer goods. It stimulates the human need for specific products they buy. It is important to sort out that the advertising photograph need to be adept at emphasizing the attractiveness of this manipulation of the psychological context uvjeruje man's real needs. The extent to which pictures are used for the purpose of selling products and services is almost infinite, so that slowly cease to be aware of media images and language that was created to broadcast commercial messages. Getting the attention of the end user must have the power remaining in the memory. Stredstvo most powerful expression, photography, used for advertising purposes has the most effective impact. He speaks a language that everyone understands, her view of people believe, and therefore has the power to act everywhere and to everyone. This can be concluded that the power of photographic expression and power of persuasion that photo has caused reactions in the target audience for which it is intended and thereby fulfills its mission ie. Selling products.
Uncontrolled Keywords:	reklama, komunikacija, umjetnost, montaža
Keywords in english:	commercial, communication, art, montage
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	63
Callnumber:	MIK 2016 SMO
Inventory number:	DB552
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	30 Jan 2017 10:33
Last Modified:	30 Jan 2017 10:33
URI:	http://eprints.grf.unizg.hr/id/eprint/2670

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