Fotografija kao vizualni element na ambalaži premium čokolade

Žirovčić, Tea (2017) Fotografija kao vizualni element na ambalaži premium čokolade. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

PDF DB619_Žirovčić_Tea.pdf Restricted to Registered users only Download (3MB)

Abstract

Ambalaža u svojim počecima imala je funkciju zaštite proizvoda. Danas se to promijenilo i ona se, osim za zaštitu proizvoda, koristi kao jedno od glavnih sredstava za promociju i uvjeravanje kupaca da se odluče baš za taj određeni proizvod. Ambalaža može komunicirati i izazvati osjećaje kod potencijalnih kupaca i/ili stalnog potrošača nekog proizvoda te na taj način ga potaknuti na kupnju. S obzirom na postojanje mnoštva proizvoda između kojih pojedinac može izabrati, marketinški stručnjaci u suradnji s dizajnerima već dugi niz godina istražuju i analiziraju tržište, kako bi dobili informacije o tome što potrošači žele kupiti. Osim faktora kao što su materijali, inovativnost, boje, cjelokupni dizajn i informacije koje ambalaža sadrži, već dugo se, kao glavni vizualni element, za privlačenje pažnje potrošača i promociju proizvoda, koristi fotografija. U diplomskom radu se prati proces kreiranja različite ambalaže za premium čokoladu branda Theogonia. Proučava se utjecaj fotografije koja je sastavni dio vizualnog identiteta na ambalaži premium čokolade, ali i utjecaj ostalih elemenata na ambalaži.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Thesis Committee:	Žiljak Stanimirović, Ivana and Mikota, Miroslav and Matijević, Mile
Defence date:	3 February 2017
Abstract in english:	Packaging, in its early stages, served primarily as a protective case for a certain product. Today’s packaging, besides providing protection, is used as a tool for promoting a specific brand; maiming the customers to buy and consume it. Because there is so much products a potential customer can choose from, marketing experts in cooperation with graphic designers, spend years and years researching the market in order to obtain the information on what the customer wants. In addition to factors such as graphic materials, industrial innovation, colors - in short - the overall design and all the information architecture one product can contain, the most important one is photography. The art of photography has been used for a very long time and has proven most successful in advertising and attracting the customer attention. In this thesis, the explanation of the entire process of creating a various packaging for a chocolate brand named Theogonia will be provided. Furthermore, a study of the influence of photographic images will also be provided, including all the secondary visual elements of the brand.
Uncontrolled Keywords:	Ambalaža, fotografija hrane, analiza tržišta, vizualni elementi na ambalaži
Keywords in english:	Packaging, food photography, market analysis, packaging visual elements
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	43
Callnumber:	MIK 2017 ŽIR
Inventory number:	DB619
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	01 Mar 2017 10:15
Last Modified:	01 Mar 2017 10:15
URI:	http://eprints.grf.unizg.hr/id/eprint/2675

Actions (login required)

View Item