Radio kao audio-vizualni medij digitalnog doba

Bucić, Bruno (2017) Radio kao audio-vizualni medij digitalnog doba. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mrvac, Nikola].

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Abstract

Radio je bio najslušaniji medij 20. stoljeća, čiji je gubitak značaja opjevan u pjesmi “Video killed the radio star” The Bugglesa još 1979. Gubitak utjecaja radija gotovo 40 godina od nastanka ove pjesme u drastičnom je padu. Radio je u Hrvatskoj prisutan 80 godina, pri čemu je prvih 30 godina bio jedini elektronički medij. Iako su mu mnogi predviđali kraj pojavom televizije to se nije dogodilo. No, pojavljivanjem društvenih mreža početkom novog milenija pred radio je stavljen novi izazov. Radijski sadržaj danas se mora plasirati na društvenim mrežama kako bi iskoristio kraću i slabiju koncentraciju konzumenata u digitalnom svijetu hiperprodukcije sadržaja. Primarna djelatnost radija u budućnosti mogla bi se u potpunosti preseliti na društvene mreže, a u tom bi scenariju radio kao medij tj. radijski eter bio korišten samo za plasiranje kraćih govornih formata i glazbe. Digitalizacija svih sadržaja ne znači nužno nestajanje radija kao medija, već korištenje društvenih mreža kao ekstenzije za vizualni podraža konzumenata, koji danas više ne znaju konzumirati ton bez slike. Internet je, općenito govoreći, platforma koja je svojim sadržajima jednostavno poharala sve klasične medije i smjesta pridobila mlađu generaciju. Međutim, ne treba ga se plašiti već ga iskoristiti za vlastite medijske potrebe. Cilj ovoga rada je istražiti važnost vizualnog komuniciranja radija kao govornog medija u digitalnom dobu. Krajnji cilj je pokušati odgovoriti na pitanje, kakav ćemo radio slušati (ili gledati) u bližoj budućnosti i koja je njegova budućnost uopće?

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mrvac, Nikola
Thesis Committee:	Žiljak Stanimirović, Ivana and Mrvac, Nikola and Mikota, Miroslav
Defence date:	29 September 2017
Abstract in english:	Radio was the most listened medium of the twentieth century, whose loss of significance was mentioned in the song "Video killed the radio star" by THE BUGGLES in 1979. The loss of the radio influence, almost 40 years after the emergence of this song, has dropped drastically. Radio has been present for 80 years in Croatia, with the first 30 years being the only electronic medium. Although many predicted its end after arrival of television, that did not happen. But the emergence of social networks at the beginning of the new millennium has put the radio into a new challenge. Radio content has to be placed on social networks today to exploit the shorter and weaker concentration of consumers in the digital world of hyper-content production. The primary activity of radio could be fully relocated to social networks in the future, and in that scenario radio as a medium, ie radio ether would only be used for the release of shorter speech formats and music. Digitalisation of all contents does not necessarily mean the disappearance of radio as a media, but the use of social networks as extras for the visual stimulation of consumers, who no longer know how to consume a tune without images. The Internet is, in general, a platform that has simply dropped off all the classic media with its contents and immediately gained the younger generation’s attention. However, no one should be scared of its existence, but try to use it for its own media needs. The main objective of this paper is to investigate the importance of visual communication of radio as a digital medium in the digital age. The ultimate goal is to try to answer the question, what kind of radio will we listen to (or watch) in the near future and what is its future at all?
Uncontrolled Keywords:	radio, internet, društvene mreže
Keywords in english:	radio, internet, social media
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	40
Callnumber:	MRV 2017 BUC
Inventory number:	DB708
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	07 Feb 2018 09:57
Last Modified:	07 Feb 2018 09:57
URI:	http://eprints.grf.unizg.hr/id/eprint/2839

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