korelacija pamćenih boja u Ink-jet tisku

Nežić, Elena (2018) korelacija pamćenih boja u Ink-jet tisku. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Zjakić, Igor].

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Abstract

Boja je svjetlost i svjetlost je izvor života. “Njena uloga u svim oblicima života previše je očigledna da bi bilo odbijena ili zanemarena - Faber Birren, 1950." Boja je lagana, a spektralne nijanse su njegove komponente. Znanstveno, boja je glavni znak na sastav - tj. prva stvar koju registriramo pri procjeni bilo čega. Stoga, snažan komunikacijski alat. Zato je nedvojbeno najkritičniji element dizajna. Boje predstavljaju jedan od najvažnijih elemenata vizualnog dijela brenda . Ljudi u 90 sekundi ostvaruju podsvjesni dojam o drugim ljudima, svom okruženju ili proizvodu većinom na temelju boja. Svaka boja daje drugi osjećaj i asocira na nešto drugo. Upravo zato je bitno odabrati pravu boju koja će predstavljati određeni brend. Cilj istraživanja je uvidjeti koje boje brendova ljudi najviše pamte, koje tonove boje najviše prepoznaju te općenito koliko im je boja bitna za prepoznavanje i pamćenje brenda.

Item Type:	Baccalaureus work - Undergraduate programme
Mentor name:	Zjakić, Igor
Thesis Committee:	Bates, Irena and Zjakić, Igor and Banić, Dubravko
Defence date:	19 September 2018
Abstract in english:	Color is light and light is the source of life. “Her role in all forms of life is too obvious to be rejected or neglected – Faber Birren, 1950.” Color is light, spectral shades are its components. Scientifically, color is the main sign of composition - the first thing we register when evaluating anything. Therefore, a powerful communication tool. That’s why it’s undoubtedly the most critical design element. Colors represent one of the most important elements of the visual part. People in 90 seconds realize a subconscious impression of other people, their environment or product mostly based on color. Each color gives other feeling and joins the other. That is why it’s important to choose the right color that will represent a particular brand. The aim of the research is to find the colors that most commonly recognize inks and in general how much their color is important for the recognition and memory.
Uncontrolled Keywords:	boja, pamćenje, brend, dizajn
Keywords in english:	color, memory, brand, design
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	42
Callnumber:	ZJA 2018 NEŽ
Inventory number:	Z883
Depositing User:	Nina Jelača
Status:	Unpublished
Date Deposited:	27 Nov 2018 12:47
Last Modified:	27 Nov 2018 12:47
URI:	http://eprints.grf.unizg.hr/id/eprint/2903

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