Gudelj, Ivona (2018) Primjena 3D projekcijskog mapiranja u marketinške svrhe. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Strgar Kurečić, Maja].
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Abstract
U teorijskom dijelu rada obrađena je metoda projekcijskog mapiranja, njen razvoj kroz povijest, suvremena primjena te procesi i alati za samu izradu. 3D projekcijsko mapiranje se, kao novija umjetnička forma, oslanja na razvoj novih tehnologija koje omogućavaju projiciranje na gotovo svakoj površini, predmetu pa i čovjeku. Cilj je statične površine pretvoriti u interaktivan, iskrivljeni 3D zaslon i projiciranjem složenih 3D struktura, boja, objekata, animacija i glazbe postići efekt koji će utjecati na percepciju i doživljaj gledatelja. Upravo ta komunikacija stvara puno jači dojam kod potrošača od konvencionalnih oglasa koji komuniciraju na statičan i dvodimenzionalan način. Eksperimentalni dio rada obuhvaća primjenu 3D projekcijskog mapiranja u marketinške svrhe. Prikazan je proces izrade od početnog planiranja, načina korištenja opreme te završne projekcije čiji su postupci izrade objašnjeni i prikazani u programu Resolume Arena 5. Također, putem ankete utvrđeni su stavovi ispitanika o projekcijskom mapiranju kao načinu oglašavanja u usporedbi s tradicionalnim načinima oglašavanja.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Strgar Kurečić, Maja |
| Thesis Committee: | Mandić, Lidija and Strgar Kurečić, Maja and Poljičak, Ante |
| Defence date: | 21 September 2018 |
| Abstract in english: | The aim of the thesis is to explain the method of projection mapping, its history and modern applications along with processes and tools for its production. 3D projection mapping is the art of projecting onto various surfaces, objects and even humans. The goal is to create the illusion of 3D art by projecting complex 3D structures, colors, animations along with music and to achieve an effect that will affect viewers' perception and experience. This kind of communication creates a much stronger impression on consumers than conventional ads which communicate in a static and two-dimensional way. The practical part of the thesis includes the application of projection mapping for promotional purposes. The design process is presented; from initial planning, how to use the required equipment to the final projection which process is shown and displayed in program Resolume Arena 5. Furthermore, the attitudes of consumers about projection mapping as an advertising method are shown through a survey. |
| Uncontrolled Keywords: | 3D projekcijsko mapiranje, Resolume Arena, marketing, način oglašavanja |
| Keywords in english: | 3D projection mapping, Resolume Arena, marketing, advertising |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 43 |
| Callnumber: | STR 2018 GUD |
| Inventory number: | Z902 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 05 Dec 2018 11:52 |
| Last Modified: | 05 Dec 2018 11:52 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/2923 |
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