Oreč, Dario (2019) Zastupljenost boja u vizualnom identitetu. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Mandić, Lidija].
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Abstract
U radu se objašnjava zastupljenost boja u vizualnom identitetu kod stvaranja vizualnog identiteta proizvoda ili usluge. Definiran je pojam boje, razvoj boja kroz povijest, te podjela boja. Prikazana je percepcija boja, te psihološki utjecaj pojedinih boja na promatrača čiji uzrok može biti različita kultura, vjera, zemljopisni položaj i slično. Kroz povijest, uz svaku boju se veže asocijacija i simbolika, a kako bi se napravila analiza svake pojedine boje opisana su najčešća značenja i asocijacije pojedine boje. Unatoč tome što se često zanemaruju upravo boje imaju veliki utjecaj kod kreiranja vizualnog identiteta, te je pravilan odabir boja i međusobna usklađenost boja od iznimne važnosti. Osim što je u prvom planu napraviti proizvod ili marku dobro uočljivom, bitno je i povećati prodaju i izdvojiti se iz mase.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Mandić, Lidija |
| Thesis Committee: | Poljičak, Ante and Mandić, Lidija and Strgar Kurečić, Maja |
| Defence date: | 20 September 2019 |
| Abstract in english: | This paper explains the representation of colors in visual identity when creating a visual identity of a product or service. The concept of color, the development of colors through history and the colors classification are defined. The perception of color and the psychological influence of individual colors on the observer is shown, the cause of which can be different cultures, beliefs, geographical positions and similar. Throughout history, every color had an association and symbolism, and in order to make an analysis of each color, the most common meanings and associations of a particular color are described here. Despite the fact that they are often ignored, colors have a great impact in creating visual identity, and the proper color selection and color matching are of utmost importance. In addition to making the product or brand very noticeable, it is also important to increase sales and stand out from the mass. |
| Uncontrolled Keywords: | vizualni identitet, boje, psihologija boja, oglašavanje, ambalaža, marketing |
| Keywords in english: | visual identity, colors, color psychology, advertising, packaging, marketing |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 26 |
| Callnumber: | MAN 2019 ORE |
| Inventory number: | Z949 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 13 Dec 2019 10:02 |
| Last Modified: | 13 Dec 2019 10:02 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3060 |
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