Roher, Marinela (2020) Vizualni identitet kulturne manifestacije. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Dolić, Jurica].
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Abstract
Kulturne manifestacije postaju jedan od najznačajnijeg oblika turizma i promocije grada. Zagreb Wind & Brass fest je međunarodna manifestacija koja njeguje kulturu sviranja puhačkih orkestara, a njegova posebnost je što na jednom mjestu u Zagrebu ugosti desetak orkestara iz cijele Europe. Izradom vizualnog identiteta festival će steći svoju prepoznatljivost na međunarodnoj razini, podići kvalitetu i svjest na tržištu te privuči ciljanu skupinu na manifestaciju. Promišljeno dizajniranim vizualnim identitetom cilj je izdvojiti ovu manifestaciju od ostalih te vizualno komunicirati željene značajke, određene od strane organizacije festivala.
| Item Type: | Baccalaureus work - Undergraduate programme |
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| Mentor name: | Dolić, Jurica |
| Thesis Committee: | Pibernik, Jesenka and Dolić, Jurica and Brozović, Maja |
| Defence date: | 16 September 2020 |
| Abstract in english: | Cultural events are becoming one of the most important forms of tourism and promotion of the city. Zagreb Wind & Brass fest is an international event that nurtures the culture of playing in wind orchestras and its special feature is that in one place every year in Zagreb it hosts a dozen orchestras across Europe. By creating a visual identity, the festival will gain its international recognition, raise quality and awareness in the market and attract the target group to the event. Thoughtfully designed visual identity aims to distinguish this event from others and visually communicate the desired features, determined by the organization of the festival. |
| Uncontrolled Keywords: | Vizualni identitet, logo, događaj, međunarodna manifestacija, Zagreb |
| Keywords in english: | Visual identity, logo, event, international event, Zagreb |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 44 |
| Callnumber: | DOL 2020 ROH |
| Inventory number: | Z1056 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 09 Nov 2020 10:34 |
| Last Modified: | 09 Nov 2020 10:34 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3226 |
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