Asturić, Ivana (2020) UX (Korisničko iskustvo) prije i tijekom epidemije COVID-19. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Koren Ivančević, Tajana].
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Abstract
Korisničko iskustvo (UX) je područje o kojem ovisi hoće li korisnik ponovno koristiti određeni proizvod te je, na neki način, baza profita firme koja proizvod plasira na tržište. Tijekom karantene uzrokovane epidemijom COVID-19, dalo se primijetiti da se ljudi, odnosno korisnici, drugačije ponašaju u ovakvim kriznim situacijama, odnosno na drugačiji način donose odluke o kupnji proizvoda. Korisnici su počeli manijakalno stvarati zalihe namirnica te pritom nisu obraćali pažnju na dizajn proizvoda niti njegov brend kao prije. Cilj ovog diplomskog rada je odgonetnuti korisnikove podsvjesne motive odabira proizvoda tijekom paničnog stvaranja zaliha potrepština te donijeti zaključke na koji način se mijenja korisničko iskustvo tijekom pojave navedene epidemije. U eksperimentalnom dijelu rada je prisutan plan istraživanja. Istraživanje je provedeno putem online ankete te intervjua. Rezultati su pokazali da se UX mijenja tijekom epidemije te da je, tijekom ove krize, korisnicima bitnija svrha proizvoda od njegovog dizajna te brenda.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Koren Ivančević, Tajana |
| Thesis Committee: | Rudolf, Maja and Koren Ivančević, Tajana and Stanić Loknar, Nikolina |
| Defence date: | 22 September 2020 |
| Abstract in english: | User experience (UX) is an area that determines whether a user will reuse a particular product and is, in a way, the profit base of the company that places the product on the market. During the quarantine caused by the COVID-19 epidemic, it was noticed that people, i.e. users, behave differently in such crisis situations, i.e. they make decisions about buying products in a different way. Consumers began to maniacally create food stocks without paying attention to the design of the product or its brand as before. The aim of this thesis is to decipher the user's subconscious motives for product selection during the panicked creation of supplies and to draw conclusions about how the user experience changes during the outbreak. A research plan is present in the experimental part of the paper. The research was conducted through an online survey and interviews. The results showed that UX changes during the epidemic and that, during this crisis, the purpose of the product is more important to users than its design and brand. |
| Uncontrolled Keywords: | korisničko iskustvo, UX, dizajn proizvoda, COVID-19 |
| Keywords in english: | user experience, UX, product design, COVID-19 |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 46 |
| Callnumber: | KOR 2020 AST |
| Inventory number: | DB889 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 16 Dec 2020 10:06 |
| Last Modified: | 16 Dec 2020 10:06 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3274 |
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