Manenica, Marija (2021) Dizajn vizualnog identiteta lokalne manifestacije. Baccalaureus work - Undergraduate programme. Grafički fakultet. [Mentor: Dolić, Jurica].
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Abstract
Vizualni identitet ima ulogu komunikacije s publikom koristeći se vizualnim elementima kao što su grafika, slika, sustav boja i ostalih elemenata. Najbitinija misija vizualnog identiteta jest poslati određenu poruku izabranoj publici. Također, vizualnim porukama navodi se potencijalnog kupca da kupi određeni proizvod ili uslugu. Cilj ovog završnog rada bilo je dizajnirati vizualni identitet lokalne manifestacije Buzarijada koja se održava dugi niz godina na poluotoku Pelješcu u Stonu. Proces izrade vizualnog identiteta sastoji se od dva segmenta: izrada logotipa i ostalih elemenata vizualnog identiteta. Pod izradu logotipa spada odabir boja i tipografije te izrada cjelokupnog zaštitnog znaka, dok kod izrade ostalih dijelova vizualnog identiteta fokusira na točnost grafike i boje. Izrađen je logotip koji će sigurno predstavljati koncept budućeg brenda. Poslije izrade knjige standarda slijedi aplikacija dizajn na razne promidžbene materijale.
| Item Type: | Baccalaureus work - Undergraduate programme |
|---|---|
| Mentor name: | Dolić, Jurica |
| Thesis Committee: | Brozović, Maja and Dolić, Jurica and Kovačević, Dorotea |
| Defence date: | 16 September 2021 |
| Abstract in english: | Visual identity has the role of communicating with the audience using visual elements such as graphics, image, color system and other elements. The most important mission of visual identity sends a certain message to the particular public. Also, visual messages indicate a potential buyer to buy a particular product or service. The aim of this final work was designed by the visual identity of the local event Buzarijada, which has been held for many years on the Pelješac peninsula in Ston. The process of creating a visual identity consists of two segments: creating a logo and creating other parts of the visual identity. The design of a logo includes the choice of color and typography and the design of the entire trademark, while the design of other parts of the visual identity focuses on the accuracy of graphics and color. A logotype that has been created will surely represent the concept of the future brand. After designing the book of standards, an application for design on various promotional materials follows. |
| Uncontrolled Keywords: | vizualni identitet, dizajn ambalaže, logotip,knjiga standarda, lokalna manifestacija |
| Keywords in english: | visual identity,package design, logotype, book of standards, local event |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 42 |
| Callnumber: | DOL 2021 MAN |
| Inventory number: | Z1136 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 15 Mar 2023 09:08 |
| Last Modified: | 15 Mar 2023 09:08 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3415 |
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