Šterc, Ana (2021) Uloga i važnost fotografije u digitalnom marketingu. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].
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Abstract
Diplomski rad usmjeren je prema važnosti i funkcionalnosti fotografije u digitalnom marketingu, odnosno u internet oglašavanju. Na temelju provedenog istraživanja, rezultati će se primijeniti na brandiranje manje agronomske firme Agro putem fotografije, uspostavljanjem komunikacije i emocionalnog povezivanja sa starim ali i novim potencijalnim kupcima. Analizirat će se konkurentske korporativne firme koje već imaju izgrađeni vizualni identitet, imidž, veliku bazu stalnih kupaca, te privlačan i funkcionalan internet dućan, web shop. Sastavni dio analize konkurentnih firmi bit će njihovi web shopovi i društvene mreže Facebook i Instagram. Pomoću dobivene analize, napravit će se strategija za promoviranje i način komunikacije putem fotografije za agronomsku firmu Agro koja se bavi integriranom i ekološkom proizvodnjom vina. Prikazat će se testni izgled web shopa, testirati različite načine prikaza fotografija proizvoda na webu, te napraviti pripremu marketinške strategije za pronalazak novih potencijalnih kupaca. Način komunikacije koja će se ostvarivati sa kupcima bit će isključivo putem fotografije. Nakon izrade strategije, izrade i optimizacije fotografija rješenje će se implementirati na društvene mreže agronomske firme Agro, ali i na web shop, te će se dobiveni rezultati i dalje primjenjivati kroz poslovanje firme Agro.
| Item Type: | Master's thesis - Graduate Programme |
|---|---|
| Mentor name: | Mikota, Miroslav |
| Thesis Committee: | Dragčević, Krešimir and Mikota, Miroslav and Jurečić, Denis |
| Defence date: | 30 September 2021 |
| Abstract in english: | This Graduate work is aimed at the importance and functionality of photography in digital marketing, that is, in internet advertising. Based on the research, the results will be applied to the branding of the smaller agronomic company Agro through photography, establishing communication and emotional connection with old and new potential customers. Research will be analyzing corporate firms that already have built visual identity, image, large base of regular customers, and attractive and functional internet shop, web shop. An integral part of the analysis of competing companies will be their web shops and social media platforms as Facebook and Instagram. With the help of the obtained analysis, a strategy will be made for the promotion and method of communication through photography for the agronomic company Agro, which is engaged in integrated and ecological wine production. The web shop's test layout will be displayed, different ways of displaying photos of products on the web will be tested, and a marketing strategy will be set up to find new leads. The method of communication that will be realized with customers will be exclusively through photography. After the development of the strategy, production and optimization of photographs, the solution will be implemented on the social media platform of agronomic company Agro, as well as on their web shop, and the obtained results will continue to be applied through the bussines operations of Agro company. |
| Uncontrolled Keywords: | digitalni marketing, fotografija, društvene mreže, vizualni identitet, komunikacija, strategija |
| Keywords in english: | digital marketing, photography, social media, visual identity, communication, strategy |
| Subjects: | TECHNICAL SCIENCES > Graphic Technology |
| Institution: | Grafički fakultet |
| City: | Zagreb |
| Number of Pages: | 47 |
| Callnumber: | MIK 2021 ŠTE |
| Inventory number: | DB1039 |
| Depositing User: | Nina Jelača |
| Status: | Unpublished |
| Date Deposited: | 21 Dec 2023 09:37 |
| Last Modified: | 21 Dec 2023 09:37 |
| URI: | http://eprints.grf.unizg.hr/id/eprint/3627 |
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