Primjena fotografije u oglašavanju

Šaponja, Darka (2007) Primjena fotografije u oglašavanju. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

PDF D472_Šaponja_Darka.pdf Restricted to Registered users only Download (1MB)

Abstract

U ovom diplomskom radu obrađuje se primjena fotografije u oglašavanju. Specifičnost fotografije je uvjerljivost. Snagom fotografskog izraza te raznim fotografskim i grafičkim intervencijama unutar slike stvara se jedan novi vid stvarnosti. Primjenom kroz plakate, oglase, časopise i neke druge grafičke aplikacije, direktno se komunicira sa primateljem poruke (kupcem , potrošaćem ili biračem).

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Mikota, Miroslav
Defence date:	2007
Abstract in english:	The use of photography in advertizing is elaborated in these thesis. Particullarity of photography is conviction. Due to the strenght of photografic exspression, and all the graphic and photographic interventions within the picture we create one new sight of reality. Using commercials, advertizing, magazines and other graphic aplications, we comunicate directly with receiver of message ( buyer, user, or elector ).
Uncontrolled Keywords:	fotografija, medij, oglašavanje, reklama
Keywords in english:	photography, media, advertizing, commercial
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	61
Callnumber:	mik 2007 šap
Inventory number:	D472
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:31
Last Modified:	22 May 2014 13:12
URI:	http://eprints.grf.unizg.hr/id/eprint/438

Actions (login required)

View Item