Promotivna fotografija

Krbot, Marijana (2007) Promotivna fotografija. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Masovna komunikacija se odnosi na prijenos informacija pomoću masovnih medija kao što su knjige, časopisi, novine, radio, televizija, internet,itd. Reklama je jedan od glavnih proizvoda masovnih medija. Svrha reklame je promovirati i prodati željeni proizvod, stoga je za dobru reklamu fotografija od neizmjerne važnosti. Snagom fotografskog prikaza te raznim intervencijama unutar same slike nastoji se izazvati što veća reakcija kod ciljane publike. Fotografija govori jezikom koji svatko razumije, njezinom prikazu ljudi vjeruju, a time ima moć da djeluje svugdje i na svakoga. U diplomskom radu je na primjerima plakata, oglasa i ostalih reklamnih materijala dočaran utjecaj fotografije na prodaju proizvoda.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Mikota, Miroslav
Defence date:	September 2007
Abstract in english:	Mass communication means transfer of information through mass media like books, magazines, radio, TV, Internet etc. Advertising is one of the principal products of mass media. The aim of advertising is to promote and sell certain product, therefore is an image of a great importance for the good advertising. With the power of the photographic narration and different interventions inside the image itself it is attempted to provoke as biggest reaction possible on the targeted audience. The photography speaks the language everybody understands, people trust its presentation, and that gives it the power to influent everywhere and on everybody. In this graduate thesis it is presented how images (photography) on posters, advertisements, leaflets and other promo materials influence the sales of products.
Uncontrolled Keywords:	fotografija, reklama, oglašavanje, mediji, plakat
Keywords in english:	photography, advertising, advertisement, media, poster
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	56
Callnumber:	mik 2007 krb
Inventory number:	D560
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:32
Last Modified:	22 May 2014 13:00
URI:	http://eprints.grf.unizg.hr/id/eprint/518

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